The study of communicative strategies and communicative tactics are in central attention in modern linguistics. The article is devoted to the study of communicative strategies that are encountered in travel blogs. The main purpose of the article is to analyze communicative strategies applied in English language tourism blogs. Empirical materials are taken from "BBC Travel", "Two monkeystravel" blogs, which are considered as the best travel blogs according to 2019 and to show that the strategies aligned with travel blogs can definitely assist tourism destinations competitively. The theoretical and practical significance of the study lies in the fact that the results will not only expand the study of the problem of "communicative strategies and tactics," but will be useful as recommendations for creating tourist promotional materials aimed at tourists. Travel blogs as an integral part of media communication play a significant role through interacting directly with addressees via different internet platforms to promote tourism destinations using persuasive communication strategies and tactics. Reacting to visitor's opinions and satisfying their demands are also peculiar to travel blogs.

The article discusses the linear cohesion regularities of the blogger 's initiating message and the respondent's subsequent reaction, which in the process of forming the integral text replace each other based upon the relay principle. Special attention is paid to the cohesive frames, which are treated as the relay structures, revealing the stable correlation of the corresponding slots in the stimulus and reaction. In the blogger 's and respondent's messages, slots that implement the cohesive frame take a certain functional position, are represented by a finite list of specific discourse markers. Supporting the unison with the blogger, the respondent adapts to his/her dialogical settings, to stimulate a higher number of respondents to the unveiling of the new aspects of the information.

This research paper examines the pragmatic nature of the concept of "Black Friday" in advertising discourse. So far, domestic linguistics has not carried out a pragmatic analysis of the use of this concept in advertising discourse, which determines the relevance of the object of research. It is known that advertising discourse arouses a certain interest among domestic and foreign linguistic scholars. The paper discusses in detail the pragmatic influence of the lexeme "Black Friday" on the addressees as one of the popular advertising creatives in the domestic media space. The aim of the investigation is to study the linguopragmatic aspect of the concept of "Black Friday" in advertising discourse. To achieve the goal, the following tasks were set: to give an overview of the history of the origin of the concept "Black Friday", consider its pragmatic potential, and analyze in terms of localization trends in translation studies. In the course of writing the paper was subjected to the analysis of commercials and ads on the accounts of domestic companies, posted on the platform Instagram. The scientific significance of the study is due to the expansion of the research field of advertising discourse as a branch of institutional discourse. The practical significance of the study lies in the fact that the results of the study can be used as teaching material in the disciplines of Translation studies, such as "Translation in advertising discourse", and "Practice of written translation", as well as in the compilation of cases on the translation of advertising discourse.

No abstract