The culture of traditional Chinese medicine is a uniquely charming treasure of traditional Chinese culture as well as an important carrier of Chinese culture going global. The rich and profound universal value implied by it and its unique curative effect manifested in disease prevention and treatment have been widely accepted and are producing great attraction and appeal on other countries. Moreover, traditional Chinese medicine is an important carrier and resource factor of ancient Silk Road and has made contributions to the external exchange of China and health services of people in the world. Currently, state leaders such as General Secretary Xi Jinping and Premier Li Keqiang attach great importance to the external exchange and cooperation of traditional Chinese medicine and expect that traditional Chinese medicine can play a vital role in Go Out policy and OBOR strategy. International communication of culture of traditional Chinese medicine for promoting the improvement of national soft power In 1990, Joseph Nye, a professor in Harvard University, first developed the concept of Soft Power and divided comprehensive national power into hard power and soft power. Hard power is composed of resource strength, economic strength, military strength and scientific and technological strength. Soft power refers to invisible influence produced by a country through the attraction of political system, appeal of cultural value and appetency of national image, which makes other countries comply with its objectives and allows itself to get what it wants. Culture is the core content of soft power. Soft power in the narrow sense refers to cultural soft power. Joseph Nye considered that hard power is always limited and national power with unlimited tension is soft power. In the information era, soft power is becoming more prominent. It happens that there is a similar case. When elaborating the development trend of international relation in the 21 st century in Clash of Civilizations and Reconstruction of World Order, famous American political scientist Huntington believed that the "hard power" era with simple pursuit for victory in military, economic and political struggles had passed and culture and civilization started to get involved in international competition as an important "soft power" and constituted fundamental and decisive factors for victory. In the current era, culture is indeed becoming an important source of national cohesion and creativity and an important aspect of national comprehensive power. The proportion of American cultural industry in national economy ranked the 12 th twenty years ago and has risen to the 4 th now. American film and TV industry has become a foreign exchange earning industry among the top in USA and kept pace with its aerospace industry and modern electronics industry. 1/4 of 400 companies with the strongest strength in USA are cultural enterprises. Currently, USA has controlled the production and making of 75% TV programs in the world. Among TV programs in many countries, American program...
The purpose of this study is to improve the living standard and quality of rural elderly. In this study, firstly, the status quo of the main pension modes in China's rural areas under the background of population aging is analyzed. Secondly, the problems existing in China's rural pension mode under the background of population aging are put forward, and the reasons for these problems are analyzed. Finally, some suggestions are put forward to optimize the mutual assistance pension mode for the aged. That is, change the endowment concept, set up the correct values; strengthen the government's support and guidance to the cause of old-age care; and mobilize social forces to participate and diversify the service subjects. Through this study, it is expected to further coordinate the efforts of the government, society and family, improve the placement of elderly people in rural areas, and effectively improve the living standard and quality of elderly people in rural areas.
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