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Despite the great manufactures' efforts to achieve customer satisfaction and improve their performance, social media opinion mining is still on the fly a big challenge. Current opinion mining requires sophisticated feature engineering and syntactic word embedding without considering semantic interaction between aspect term and opinionated features, which degrade the performance of most of opinion mining tasks, especially those that are designed for smart manufacturing. Research on intelligent aspect level opinion mining (AOM) follows the fast proliferation of user-generated data through social media for industrial manufacturing purposes. Google's pre-trained language model, Bidirectional Encoder Representations from Transformers (BERT) widely overcomes existing methods in eleven natural language processing (NLP) tasks, which makes it the standard way for semantic text representation. In this paper, we introduce a novel deep learning model for fine-grained aspect-based opinion mining, named as FGAOM. First, we train the BERT model on three specific domain corpora for domain adaption, then use adjusted BERT as embedding layer for concurrent extraction of local and global context features. Then, we propose Multi-head Self-Attention (MSHA) to effectively fuse internal semantic text representation and take advantage of convolutional layers to model aspect term interaction with surrounding sentiment features. Finally, the performance of the proposed model is evaluated via extensive experiments on three public datasets. Results show that performance of the proposed model outperforms performances of recent the-of-the-art models.

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