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E-learning refers to the dependence on the technology in education. Applying e-learning in high-education institutions is important for facilitating the educational process. This research identifies obstacles impeding e-learning at the faculties of tourism and hotels in the Egyptian public universities. It depended on primary data through addressing (150) questionnaires to the teaching staff of the mentioned faculties to evaluate their application of e-learning and identify its problems. The research also depended on secondary data related to its subject. The findings revealed that the majority of the mentioned faculties apply e-learning, specially after the recent Corona virus pandemic. However, there are some problems hindering the e-learning effectiveness in these faculties e.g. the inadequate acquaintance with it. Therefore, the research recommends providing clear criteria for e-learning in the mentioned faculties coping with its electronic nature and providing practical workshops about e-learning for the teaching staff, students and parents to raise their awareness about it.

The market share that an airline companies has, depends on the marketing process of its products and services. Adopting untraditional ways of marketing can be one of the key factors towards achieving success for these companies. This research aims at clarifying the impact that guerrilla marketing can play as an untraditional marketing tool for increasing the market share of EgyptAir Airlines. By adopting guerrilla marketing, EgyptAir's tickets can be marketed in a unique, interesting and a low cost way, and as a result the company's market share will be increased. This research presents an investigation into the guerrilla marketing concept, its role and the extent of its adoption in EgyptAir Airlines. The research depended on primary data through carrying out interviews with eighteen members of the marketing and sales department at the senior management of EgyptAir Airlines. The research also depended on utilising different sources of secondary data related to its subject. The findings have revealed that guerrilla marketing is not widely adopted on EgyptAir Airlines except for the use of some signs, hoardings and logos' models of EgyptAir and Star Alliance in airports. The findings have also revealed that digital marketing is the marketing method that EgyptAir Airline basically depends on. Therefore, the research recommends adopting guerrilla marketing in EgyptAir Airlines to act as an ancillary form of marketing alongside the digital marketing and the other marketing practices that are already adopted in EgyptAir Airlines so that the market share of the company can be increased.

Strategic performance evaluation has become an important way for ensuring the proper function of work in different establishments and organisations. It plays an important role in assessing the financial, operational and competitive performances of the establishment's work environment. Because of the importance of the tourism sector in Egypt and the vital role it plays in the Egyptian economy and the entire development process, this study aims at identifying the extent of evaluating the strategic performance in tourism and hospitality establishments in Egypt. The study depended on primary data through addressing (11) questionnaire forms to managers of four and five-star hotels in Alexandria, as well as (42) questionnaire forms to managers of travel agencies "category A' in Alexandria; distributed from October to December, 2018 in order to evaluate the strategic performance and identify how it is implemented in these important establishments. The study also depended on secondary data represented in Arabic and English books, periodicals, theses, dissertations and reports that are related to the subject of study. The findings of the study have revealed that there is no optimum implementation of the strategic performance evaluation in tourism and hospitality establishments in Egypt. The study recommends establishing an administrative department for delivering reports to the general manager regarding strategic planning, monitoring and evaluation as well as adopting regular internal and external evaluations for ensuring the level of strategic performance.