Purpose Manufacturing firms face increasing pressure to be more “greener” or environmentally friendly. Drawing upon the sustainable development (SD) theory and resource-based view, this study aims to examine the role of total quality management (TQM) and its effect on corporate SD (CSD). Also, this study focused on the mediating role of green innovation (GI). Design/methodology/approach This study used data from a time-lagged design with two waves that strengthened the hypothesized framework and used structural equation modeling to test the hypotheses. Findings The results showed a significant influence of TQM on CSD and GI. Also, GI positively affects CSD and fully mediates TQM and CSD relationships. Practical implications Important practical implications are integrating the quality indicators with sustainability and environmental dimensions. This study shall help the managers and policymakers in achieving their sustainability goals. Originality/value This study advances the prior literature and provides a noble approach of SD for TQM in manufacturing small and medium enterprises in an emerging country context.