Pada metode pemasaran dan periklanan produk di media sosial seorang artis yang menjadi tokoh didalam mengiklankan produk tersebut haruslah memiliki kecakapan dan kepercayaan public yang baik. Serta tidak kalah pentingnya adalah pengetahuan dan kesesuaian karakter dan popularitas artis juga menjadi pendukung untuk dapat memberikan pengaruh yang positif dan linear untuk menarik minat beli calon konsumen. Hal ini terwujud dalam konsep Truthworthy, Attractive dan Expertise, ketiga komponen utama ini menjadi hal yang patut untuk dimiliki oleh seorang endorser untuk dapat menjadi tokoh dalam mengiklankan produk di sosial media terutama Instagram. Penelitian ini meneliti 100 sampel responden dengan metode pengumpulan data menggunakan kuesioner online. Hasil penelitian menyatakan bahwa variabel truthworthy, attractive dan expertise berpengaruh positif dan signifikan terhadap minat beli calon konsumen di jejaring sosial Instagram
One of the significant characteristics of ubiquitous environments is the need for trust management due to the vital role trust plays in the success of such environments. Recommenders constitute an important component for managing trust because they can corrupt the recommendation network by providing bogus feedback resulting in losing transactions with trustworthy nodes and committing transactions with untrustworthy nodes. Honesty checking schemes, assume that a recommender is consistent and thus does not change its recommendation behavior. In this paper, we shed light on the inconsistent recommenders' behavior. That is, recommenders change their recommendation strategy. To the best of our knowledge, this is the first attempt at linking the behavior change to honesty checking. We propose a new honesty checking algorithm and show through extensive simulation experiments its performance compared to existing honesty checking algorithms.
This study aims to analyze financial technology using SWOT analysis in the banking industry in South Sulawesi. The type of research used in this study is a qualitative research method with a descriptive approach. The research will describe the SWOT analysis Financial Technology for the banking industry in South Sulawesi. Qualitative research aims to obtain a complete picture of a thing according to the human perspective studied. Financial Technology, which is implemented provides strengths, weaknesses, threats, opportunities for the banking world simultaneously so that bankers must improve information technology infrastructure in order to collaborate with financial technology. Further research is expected to be able to analyze the entire territory of Indonesia, due to time constraints, this study is only limited to one province in Sulawesi, namely South Sulawesi Province. The SWOT method analyzes internal strengths and weaknesses as well as opportunities and threats. SWOT is a simple way to estimate the best way to do a strategy.
Resume ini berisi tentang perjalanan dakwah Syaikh Yusuf, biografi Syaikh Yusuf, dan karya-karya Syaik Yusuf yang didalamnya terkandung pemikiran dan nilai etis religius serta refleksi teoritis etika religius Syaikh Yusuf.
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