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This journal is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC).Articles can be read and shared for noncommercial purposes under the following conditions: BY: Attribution must be given to the original source (Attribution) NC: Works may not be used for commercial purposes (Noncommercial) This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don't have to license their derivative works on the same terms.
Commercial advertisements play a crucial role in identifying features and specifications of goods and products. However, misleading advertising has become one of main forms unfair practise customers/ consumers. Jordan considered as one of the countries that does not have rules and provisions that regulate the consumer protection specifically misleading advertisements. This paper discussed about the Jordanian laws in protecting the consumer from misleading advertisements. The objective of the article to examine how the Jordanian provisions by the Civil law 1976 and the Jordanian Draft law of Consumer Protection 2013 protect consumers from misleading advertisements in Jordan. This paper has examined the subject of consumer protection in misleading advertisement and the provisions available in Jordan as protection to consumers from misleading advertisements. In order to achieve this purpose, the existing rules and laws, facts, principles, concepts and the law provisions has been examined and analyzed.
A misleading advertisement is the one, which does not provide true information about the product. It may comprise of one or more than one aspect which mislead the consumer’s such as deceptive price, wrong information, overstatement, etc. Therefore, it is must to set up regulation for this activity to protect consumers. The objectives this paper is to examine provisions legal available in Jordan such civil law 1976 in Jordan and the Jordanian Draft Law 2013 of consumer protection to control protect the consumer from misleading advertisements issue in Jordan. This paper will compare between the legal provision of Jordan and the Malaysian consumer protection legislations specifically in Consumer Protection Law 1999. In both countries, this comparative study will reveal the inadequacy or adequacy on the protection afforded to consumers on misleading advertising. According to the comparative study, the paper attempted benefit from the Consumer Protection Law 1999 of Malaysia concerning the protection of consumers against misleading advertising in order to provide guidance to Jordan in setting out legal for consumer against misleading advertisement to provide cover in issues such as information on advertisement as require under law, price, duty of advertiser, enforcement, punishment, and remedies.
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