The decision to choose a reinsurance program has many complexities since it is difficult to get simultaneously high levels in different optimal criteria including maximum gain, minimum variance and probability of ruin. This article suggests a new method in which through membership functions we can measure the distance of each alternative to an optimal result and aggregate it by using different types of aggregations. In this paper, particular attention is given to the induced Minkowski ordered weighted averaging distance operator and the induced Minkowski probabilistic ordered weighted averaging distance operator. The main advantage of these operators is that they include a wide range of special cases. Thus, they can adapt efficiently to the specific needs of the calculation processes. By doing so, the reinsurance system can make better decisions by using different scenarios in the uncertain environment considered.

La apreciación que el consumidor tiene de un medio de comunicación es la resultante de la agregación y composición de determinadas estimaciones subjetivas, que además son distintas en cada individuo, sobre algunas cualidades o características que se cree que aquél posee. Uno de los principales objetivos consiste en hallar, de forma directa o indirecta, aquellos elementos que los consumidores, sea de forma consciente o inconsciente, buscan y desean de un medio de comunicación con el fin de que las empresas focalicen sus inversiones y recursos en potenciar aquellas cualidades esperadas por los ciudadanos. Esto se puede conseguir emprendiendo ciertas acciones encaminadas a influir sobre el público en su apreciación de las cualidades del medio de comunicación en diferentes grados o niveles. Se trata, en definitiva, de establecer unos mecanismos de causalidad, a través del planteamiento de toda una combinatoria de relaciones causa-efecto entre las diferentes acciones o medidas para llegar a la audiencia, y las características de los elementos más valorados por los consumidores. Palabras clave: efectos olvidados, medios de comunicación, análisis estratégico. Códigos JEL: C02, C65, D81. Recibidio: 04/04/2019.  Aceptado: 25/06/2020.  Publicado: 30/06/2020.

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The main aim of this document is to establish a diagnosis of inequality between men and women in the autonomous communities of Spain. This study proposes a multidimensional methodology composed of 25 variables and classifies them in four dimensions: education, labor market, social conditions, and empowerment, using the subjective preference model to determine the weight of each variable. Then the four dimensions are added with equal weight to obtain a general indicator for each of the autonomous communities. Therefore, this study presents an adequate diagnosis that allows comparing the gender gap for each of the autonomous communities in any of the different issues raised: both in every dimension and at a general level. The final goal is to establish a methodological reference framework to estimate how gender equality benefits the regional economy. This estimation will be done in our next research.

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