Actors willing to participate in biomass‐based value chains need to screen through a vast number of product options to identify the most promising ones. This is challenging as (a) processes for biomass‐based chemicals/materials are still in development stage, thus do not perform well in techno‐economic evaluations, (b) factors as which and how many links of the value chain should be uptaken, are not fully addressed by techno‐economic analysis. Inspired by the Five Forces framework for industry analysis, this work presents an algorithm‐like approach for assessing the attractiveness of biomass‐based products. The algorithm relies on market data to classify the different sources as posing a low, medium, or high threat to the profit of a company that is considering production of a certain chemical/material. The approach is exemplified by analyzing the attractiveness of the biomass‐lactic acid‐polylactic acid route in the context of defining pathways for development of a biomass‐based industry in Uruguay.
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