Traditional markets are undoubtedly one of the drivers of the economy of a region. But unfortunately the existence of traditional markets is gradually fading because of competition from modern markets which are fully supported by policy makers and government officials. Instead of improving the standard of living of its merchant, the government and policy makers revitalize traditional markets that are no longer feasible without involving the community and merchant as stakeholders. The success of the Surabaya City Government through PD Pasar Surya in revitalizing the Wonokromo Market cannot be separated from the initial strategy by changing the status of the market service to PD Pasar Surya which is filled by professionals in their fields. The Surabaya City Government learned from the mistakes of the previous board of directors who were less active, minimal innovation and less assertive in dealing with Wonokromo Market merchant who were dominated by hard and temperamental Madurese ethnicity. The issue of revitalization began to be exhaled since 1993, 1996 and 2002 but failed to be implemented. With the entry of professionals in the board of directors in the period 2002-2006 and accompanied by an innovative and decisive approach, the Wonokromo Market revitalization program was successfully carried out with all its advantages and disadvantages.
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