The Community Service Partner in this activity is Rapi Sari Furniture which engages in the business of producing and buying furniture items. Rapi Sari Meubel is one of the SMEs that has been very long established in the city of Banjarmasin, which is more than 30 years. However, the marketing activities are still very minimal and still conventional. For this reason, training needs to be given on the importance of using digital marketing so that the marketing system can be better, to expand the scope of its business targets and to support better sales activities. In addition, partners are also given assistance in creating accounts in digital media (Google Business and Google) along with how to optimally manage digital media for the promotion of MSME business needs. The resulting outputs are in the form of Google business and Google accounts, scientific articles published in national journals, and activity reports. The method used in thisis activity by provide training in the form of lectures and giving tutorials / practices directly creating accounts in digital media for the MSME.
This study aims to determine the impact of the Covid-19 pandemic on UMKM in the City of Banjarbaru. The dependent variable in this study is the performance of MSMEs while the independent variables include financial aspects, technical & production aspects, marketing aspects, human resources aspects, and technological competency aspects. The survey research was conducted on 106 UMKM which are under the guidance of the Dinas Koperasi, UMKM dan Tenaga Kerja Kota Banjarbaru. The data obtained were then analyzed using multiple linear regression analysis. The results of this study indicate that the cause of the decline in UMKM performance that occurred in almost all UMKM in Banjarbaru was a decrease in the marketing aspect, in this case, a decrease in people's purchasing power caused by the Pandemic.
The rapid development of science and technology makes companies market their products in more attractive ways. This includes the field of education which currently uses a variety of methods to conduct better marketing and promotion. Banjarmasin State Polytechnic (Poliban) is a vocational state university located in Banjarmasin City, South Kalimantan, Indonesia. Poliban stands on an area of about 5.64 hectares. As a Higher Vocational Institution, Poliban annually carries out new students' admission. But every year the number of registrants changes dynamically. In carrying out promotional activities Poliban has utilized social media such as Instagram and Facebook. The media has become a common media that has been widely used to introduce Poliban. As a form of promotional innovation, Poliban needs to use different media in introducing campus information. Virtual Tour technology is one way to make promotional media more attractive so that users will be able to know information about objects through applications using three-dimensional (3D) objects. The purpose of this research is to build a Virtual Tour-based digital promotion tool as the type of architectural visualization, the object area is the Departments in Banjarmasin State Polytechnic. The results of the research are expected to provide additional insights in the form of new concepts in conveying information about POLIBAN by utilizing technology as a means of Virtual tours. In addition, with the existence of 3D modeling facilities, it is hoped that visitors will meet the visualization of the place/location of the departments in POLIBAN.
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