Urgensi perihal keberadaan pendidikan karakter terutama terkait nilai-nilai yang berbasis local culture, bukan hanya berlaku bagi anak didik normal, melainkan juga yang berkategori abnormal, misalnya para penyandang tunagrahita, terutama bagi kepentingan pembentukan jiwa nasionalisme dalam dirinya. Terkait dengan hal itu, penelitian ini bertujuan untuk mendeskripsikan pengintegrasian pendidikan karakter berbasis local culture melalui pembelajaran keterampian kriya kayu pada tunagrahita, khususnya yang ada di SLB Negeri 2 Yogyakarta. Penelitian ini menggunakan metode kualitatif-fenomenologis. Data penelitian diperoleh dengan teknik observasi, wawancara, dan dokumentasi. Analisis data menggunakan model interaktif dari Miles dan Huberman. Hasil penelitian dapat disampaikan sebagai berikut. Pengintegrasian pendidikan karakter berbasis local culture melalui pembelajaran keterampian kriya kayu pada tunagrahita dilaksanakan meliputi tahapan: analisis kebutuhan, perencanaan, pelaksanaan, dan evaluasi. Analisis kebutuhan dilakukan dengan teknik wawancara, observasi, dan diskusi dengan guru kelas. Perencanaan pembelajaran dirumuskan menyesuaikan dengan kemampuan siswa penyandang tunagrahita. Pelaksanaan pembelajaran dengan teknik demonstrasi dan project based learning. Evaluasi pembelajaran mencakup proses dan produk. Karya yang dihasilkan berupa hiasan dengan pelbagai ikon ornamen khas Yogyakarta, misalnya lambang kraton, tugu golong-gilig Yogyakarta, sepeda onthel, dan motif batik kawung. Seluruh produk karya seni tersebut, di samping bermakna estetis, juga bermakna filosofis. Kata kunci: Pendidikan karakter, local culture, pembelajaran kriya kayu, siswa tunagrahita. INTEGRATING LOCAL CULTURE BASED- CHARACTER EDUCATION IN WOOD CRAFTS INSTRUCTION FOR MENTALLY RETARDED STUDENTSThe need to integrate character education concerning values taken from local culture is significant in our educational practices conducted for both the ordinary students and those with special needs, not to mention those of mentally retarded students for the sake of building their nationalism spirit. Regarding this, this particular study aimed to describe the integration of local culture-based character education in the wood crafts instruction for mentally retarded students, particularly the one conducted at SLB Negeri 2 Yogyakarta. This study used phenomenological-qualitative method. Meanwhile, the data for this study were taken from the results of observations, conducting interviews, and documentation. The data were analyzed using the interactive model proposed by Miles and Huberman. The results of the analysis showed that the pactice of integrating local culture-based character education in wood crafts instruction for mentally retarded students in this school was conducted though the steps of conducting needs analysis, planning, doing actions, and evaluation. The needs analysis was conducted by doing interviews, observations and having discussions with the classroom teacher. The planning was formulated by adjusting the students’ capability. The teaching and learning process was conducted using the method of demonstration and applying the project based learning. The evaluation involved process and product evaluation. The products were in the form of ornaments with various icons of Yogyakarta, namely, the palace symbol, the special Yogyakarta monument, tugu, golog-gilig, the traditional bicycle onthel, and kawung one of its traditional batik ornaments. The reason of using the icons in these art products is not merely because of its aesthetics but also its underlying philosophy. Keywords: character education, local culture, wood crafts instruction, mentally retarded students.
Micro, Small and Medium Businesses play an important role in developing the country's economy, Indonesia being no exception. The growth of micro small and medium enterprises is a potential economic booster that deserves the attention of various parties. The existence of the Covid-19 pandemic necessitates creativity on the part of SMEs in running their business. MSMEs can no longer rely on outdated methods, particularly considering current technological advancements that demand changes to take place. One alternative strategy is to implement the 7P Marketing Mix model. This study uses a qualitative research method with a descriptive approach combined with the 7P Marketing Mix instrument. Data are collected through questionnaires containing the Marketing Mix parameters. A sample of 120 micro and small business operators in Yogyakarta Special Region are selected through purposive sampling. Data analysis consists of data transcription, reduction, coding and categorization, after which a conclusion is drawn. This study aims to formulate a marketing mix strategy that can be applied by businesses in the face of the Covid-19 pandemic towards a new normal era. Based on the data analysis previously described, it can be concluded that the 7P Marketing Mix strategy (product, price, place, promotion, process, people, and physical evidence) has not been fully applied by business operators in Yogyakarta. This finding signals the need for improvements in order to create a good and sustainablebusiness.
The development of Information technology has e a wide-ranging impact on every business, including print media. The ease and speed of public in getting information is one of its own threats, plus competition between similar businesses is no less Great. The Baldrige Kriteria is a concept that can be used to evaluate performance, encourage and study of a company to be excellence and sustainable. Baldrige Criteria consist of 7 pillars, namely : Leadership, Strategic Planning, Focus on Consumer and markets, measurement analysis and knowledge management, focus on human resources, management of business processes and results. The purpose of this study was to analyse the application of the concept of Baldrige criteria in the printed media (PT. BP Kedaulatan Rakyat) in an effort to create excellence and sustainable companies. This study uses a qualitative methode with a descriptive approach that is integrated to the concept of Baldrige Criteria. Data collection in this study uses in-depth interviews, observation, documentary methods, visual materials and literature study. The subject of this study were several employees from variousparts of the company. Based on the research that has been done, the results show that the management of the company is not in accordance with the Baldrige Criteria. The results of the study explain that the attributes used have not been fully applied, so it is necessary to have an appropriate program to become a excellence and sustainable companies.
This study aims to determine the effect of hospital image and service quality to customer loyalty through customer satisfaction at Awal Bros Tangerang Hospital. The research method used in this research is descriptive method, and by testing the hypothesis. The result of the study found that: 1) There is a positive direct effect of Hospital Image on Customer Satisfaction of Awal Bros Tangerang. 2) There is a positive direct influence Quality of service to Customer Satisfaction Awal Bros Tangerang Hospital. 3) There is a positive direct influence Customer Satisfaction on Customer Loyalty Awal Bros Tangerang Hospital. 4) There is a positive direct impact Hospital image of Customer Loyalty Awal Bros Tangerang Hospital.5) There is a positive direct effect quality of service to Customer loyalty Awal Bros Tangerang Hospital. 6) There is no positive indirect influence of Hospital Image on Customer loyalty through Customer Satisfaction of Awal Bros Tangerang Hospital. 7) There is an indirect effect of service quality on Customer Loyalty through Customer Satisfaction Awal Bros Tangerang Hospital.
AbstrakMinat kunjung ulang wisatawan adalah bagian dari perilaku wisatawan yang merupakan dorongan wisatawan untuk melakukan kunjungan lagi di destinasi wisata yang sama. Faktor yang bisa mempengaruhi minat kunjung ulang diantaranya adalah persepsi wisatawan terhadap daya tarik objek wisata dan motivasi wisatawan untuk melakukan kunjung ulang. Penelitian ini dimaksudkan untuk mengetahui pengaruh persepsi dan motivasi wisatawan terhadap daya tarik wisata terhadap minat kunjung ulang di Pantai Baru Bantul Yogyakarta. Rumusan masalah penelitian adalah: 1). Apakah persepsi wisatawan tentang daya tarik objek wisata dan motivasi wisatawan secara bersama-sama mempengaruhi minat kunjung ulang wisatawan; 2). Apakah persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh terhadap minat kunjung ulang wisatawan; dan 3). Apakah motivasi wisatawan mempunyai pengaruh terhadap minat kunjung ulang wisatawan. Metode pengambilan sampel yang digunakan adalah nonprobability sampling dengan jumlah sampel sebanyak 100 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan: 1) persepsi wisatawan pada daya tarik objek wisata dan motivasi wisatawan secara bersama-sama mempunyai pengaruh terhadap minat kunjung ulang wisatawan; 2) persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh positif terhadap minat kunjung ulang wisatawan; dan 3) motivasi wisatawan mempunyai pengaruh positif terhadap minat wisatawan untuk melakukan kunjung ulang. Kata Kunci: Persepsi, Motivasi, dan Minat Kunjung Ulang The Influence of Tourist’s Perceptions and Motivations on The Interest of Repeat Visits at Pantai Baru Yogyakarta Abstract The interest of returning tourist is part of tourist behavior which is an incentive for tourist to make another visit to the same tourist destination. Factors that can affect the interest in repeat visits include tourists perceptions of the attractiveness of tourist objects and the motivation of tourists to make repeat visits. This research was conducted to determine the effect of perceptions and motivation of tuorists on tourist attractiveness towards revisiting interest in Pantai Baru Bantul Yogyakarta. The formulations of the research problems are: 1). Do tourists perceptions of the attractiveness of a tourist attraction and tourist motivation together influence the interest in visiting tourists’ re-visits 2). Does the perception of tourists about the attractiveness of a tourist object have an influence on the interest in visiting tourist again; and 3). Does tourist motivation have an influence on the interest in visiting tourists again? The sampling method used was nonprobability sampling with a sample size of 100 respondents. The analytical tool used in this research is multiple regression analysis. The results of this study indicate: 1) the perception of tourists on the attractiveness of tourist objects and the motivation of tourists together have an influence on the interest in visiting tourists again; 2) the perception of tourists about the attractiveness of a tourist abject has a positive influence on the interest in returning tourists; and 3) tourist motivation has a positive influence on tourist interest in revisiting. Keywords: Perception, Motivation, and Revisiting Interest
A good company should be able to know what the desire of customers, provide good service, and do some innovations in running the business. An Implementation of good strategy will make the company to survive in a long time. This study was conducted to look at the strategies that must be done by Kid's Fun as the provider for entertainment and recreation for family by using SWOT 8-K analysis. Based on the last research, it can be concluded that Kid's Fun is in quadrant I-B, and then they can do the Stable Growth Strategy. There's an opportunity to be better, which is located in I-A quadrant. The management can enhance existing strengths and minimize the weaknesses. This is in line with existing market potential, supports from local government, economic conditions and technological developments that supporting the companies. Keywords: Competitive Strategy, SWOT 8-K Analysis Kids Fun Yogyakarta
The strategy of developing sustainable vegetable commodity in the future is not only directed at efforts to develop production in accordance with needs but strengthening institutional farmers is an important part to consider. The study aims to design a structural model of the role of institutions in the development of cayenne agribusiness systems. The study was conducted in Tarakan City, North Kalimantan as a small island of border area. Data collection is done by qualitative method. Interpretative Structural Modeling (ISM) data analysis techniques is used to analyze data or information about institutions that play a role in the development of cayenne agribusiness systems and structural models of the role of institutions in developing cayenne agribusiness systems. The results showed that, the structural model of the institution’s role in the development of the cayenne agribusiness system is based on key actors including the cooperative and SMEs, and the agricultural technology assessment center.
The tourism sector has experienced positive development in recent periods. This situation is a positive signal for the industry and the attractiveness of supporting tourism. Various roles of tourism are present, such as: increasing the economy; empowering people to be considered part of the community's lifestyle. Changes in the behavior of tourists draw more tourists to rural tourism as an alternative tourist attraction. This positive signal makes managers have to be more attractive and innovative, especially with their marketing activities. This study aims to explore digital-based marketing innovations carried out by the rural tourism of Tinalah. The concept of diffusion of innovation is used to explore activities carried out by rural tourism through innovative instruments such as innovations, time, marketing communication channels, and social systems. Qualitative research was conducted to find out the various digital marketing innovations carried out by the Tinalah rural tourism, Yogyakarta special region. Collecting data in this study through interviews and using The Miles Huberman method through four stages: transcription, reduction, categorization, and conclusions. The results show that the concept of diffusion innovation has been applied through supporting instruments such as innovation, time, communication channels, and social systems. This research is expected to be a guide for other rural tourism in creating strategies that will be used. This study is unique because it shows how the rural tourism of Tinalah used strategic applications to make its tourism more sustainable.
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