Competition among restorans to provide the best and deserve to be his guest with a variety of business and strategy, especially regarding the promotion strategies that have been set by management in accordance with a characteristic that is owned and objectives to be achieved.The Casa Luna Restoran is located in the tourist area of Bali Ubud is the object of research, on the basis of initial observations that have been done already obtained data on the number of visits of guests from January to December 2009 decreased the number of arrivals is very significant that there was a problem inside the restoran.The factors that lead to not achieving the sales targets, quality staff, quality food, quality service, facilities and promotion by the restoran. From the above explanation can be concluded that the decline in guest visits to eat and drink at the Casa Luna Restoran is predicted because of the promotion.The test results Coeficien of regression in Table 4.3, shows that, variables self promotion (X1) and personal selling (X2) shown significant influence with number X1 of 0045 against the dependent variable is Y and X 2 = 0.000, above shows the differences are not significant (the value significantly above the cut- off value 0.05), while the variables X3 and X4 variable no effect on sales at the show with with a number above 0005, which states there is the influence of Ho campaign strategy against the arrival of guests and sale of food and beverages can be accepted is indicated by each variable X1 (self promotion) and X2 (personal selling).
Purpose This paper aims to determine the effect of personal values and buying intention on repurchase intention. This paper is based on the social exchange theory (Cropanzano and Mitchell, 2005) as a basis for understanding the relationship between tourists who give or exchange each other that contains embraced values or personal values between individuals from tourists based on certain social arrangements placing a moderating variable. As an illustration of social phenomena, especially tourism, which shows a non-linear relationship. Design/methodology/approach This study used a mixed-method research, combining quantitative and qualitative research techniques, in a single study. The use of mix method research is based on the consideration that the research variables are variables that are rarely used in previous studies so that there is limited literature to explain the research results. In the early stages of the research, a questionnaire was compiled based on all the research variables mentioned above. The questionnaire was then distributed to 160 respondents. The pre-test was carried out using the construct validity and the assistance of the SPSS 13.0 program for the level of reliability. The questionnaire was distributed using the purposive sampling method. The number of samples taken at each tourist attraction was 40 respondents in each tourist destination, namely, Nusa Dua, Kuta, Tanah Lot, Sanur and Ubud. Bali, fits the criteria of Hair et al. (2014). Findings This study has two novelties, the first is demographic variable that positions as a moderating variable the influence of personal value on buying intention and personal value on repurchase intention; and the second variable buying intention as an intervening variable between the influence of personal value on repurchase intention. Research limitations/implications This study has a limitation in that the questionnaire was only distributed to tourist destinations in Kuta, Nusa Dua, Sanur, Tanah Lot and Ubud. The object of this research is only focused on Chinese tourists, not other tourists either. Furthermore, this study does not distinguish between tourists who visit for the first time and tourists who visit several times which may be a moderating variable for the influence of personal value and buying intention on repurchase intention and the influence of personal value on buying intention. Practical implications The practical implications are as follows: tourism managers can use a tourism destination marketing strategy model that integrates independent and moderating variables in increasing buying intention and repurchase intention for Chinese tourists visiting Bali. Strategies that can be carried out by tourism managers in increasing buying intention and repurchase intention of tourists to visit Bali by identifying and creating values that are understood as values for tourists visiting Bali (personal value). Social implications Personal values that are adjusted to trends in the world of tourism that are felt and desired by a destination through tourists visiting Bali are one of the marketing strategies for tourism managers to increase the buying intention and repurchase intention of these tourists. Originality/value This study integrates personal values, demographics, buying intention and repurchase intention in evaluating Chinese tourists visiting Bali. Demographic variables in Chinese tourists as moderating variables based on age, education, gender, family, including their region of origin, it is very important to pay attention to the unique characteristics of Chinese tourists and the main differences between them, as an illustration of social phenomena, especially tourism, which shows a nonlinear relationship.
Wisma Werdahapura currently in the introduction stage and has not gained much market share as long as this always depends on the segment of domestic guests are dominated by the government. The room occupancy rate for the first year target achieved was 50%, with average growth of 8.80% per year, then at the end of the five-room occupancy rate is expected to be achieved by 70%. In addition to the room occupancy rate to be achieved over the next five years, continues to increase, average daily room rate or the average room rate for the next five years are also targeted to increase.The following is in response to the findings of the research problem that was formulated in the form of conclusions. Front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) affect customer satisfaction (Y) both before and after training at Wisma Werdapura , this is indicated by a significant degree on average close to 1 (one) in each variable.The training provides improved scores against the front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) as shown by the average - average score before the given 2:44 while training for the training given an average score obtained by 4:12 indicates that training is an effective tool to improve service to customers so that customers become dissatisfied Keyword: Service Quality, Customer Satisfaction
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