Tujuan penelitian ini adalah untuk mendeskrpsikan bagaimana strategi korporasi produsen kosmetika merek somethinc melakukan penguatan pasar dengan teknik visual marketing. Hal ini menarik lantaran produk skincare dan kosmetik ini sedang marak dibicarakan oleh beauty influencer maupun para remaja milenial. Kajian dilakukan dengan melihat berbagai platform media digital yang digunakan produk itu untuk beriklan. Data di tafsirkan sedemikan rupa dengan pendekatan deskriptif-naratif, dengan mencari penonjolan-penonjolan tertentu yang dianggap memiliki konstruksi visual menarik. Hasil kajian mendapati betapa produk yang tergolong baru itu sangat menekankan teknik marketing dengan pendekatan visual. Visual adalah teknik yang dianggap pas untuk melakukan pencitraan suatu produk, dengan menampilkan berbagai gambar yang indah dan menarik. Menanam ingatan pada wilayah psikologi konsumen pada aras photographic memory, dengan tampilan yang pertama terindera oleh mata.
Tulisan sederhana ini akan membahas bagaimana penggunaan platform digital untuk kepentingan bisnis. Adalah sebuah keniscayaan Ketika infrastruktur modern dalam bidang teknologi komunikasi menjadi bermanfaat pada berbagai lini. Citra diri dan teknologi rupanya menjadi entitas yang saling berinteraksi sengan kuat. Keduanya hadir dan saling menguatkan untuk sebuah kepentingan bisnis. Kajian ini merupakaan telaah Pustaka atau telaah teks, dimana teks yang dimaksud adalah akun media sosial Instagram milik selebritas Raffi Ahmad dan istrinya Nagita Slavina. Teks didekati secara kualitatif dengan memberikan interpretasi dari perspektif simbolis. Hasil kajian mendapati bahwa kombinasi popularitas Raffi Ahmad dan Nagita Slavina dengan medium digital Instagram mengamplifikasi komunikasi bisnis yang dijalankan oleh mereka.
The outbreak of the covid-19 virus has had a broad impact on the Soloraya economy. Not only slowing down, not even a few have to stop operating. The implementation of the National Economic Recovery (PEN) program launched by the government to help cooperatives and MSMEs affected by the Covid-19 pandemic continues. The absorption of PEN funds has reached IDR 87.083 trillion or 70.37% of the total budget allocation of IDR 123.46 trillion. The realization of Productive Presidential Assistance for Micro Enterprises (Banpres Produktif) has reached 100% realization with a budget value of Rp28.8 trillion. The realization of this assistance has moved 12 million micro business actors who have experienced difficulties due to Covid-19. Based on PEN budget absorption data, the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia (KEMENKOP) is optimistic that the contribution of MSME exports will increase during the Covid-19 pandemic. If in 2020 MSME exports were around 14.37% of total exports, in 2021 it is targeted to increase to 15.12%. KEMNKOP's optimism about the increase in export contribution must also be balanced with the ability of MSME human resources. There are 8 things that need to be considered in handling Talent Management in Indonesia, namely organizational strategy and talent definition, talent identification, training and empowerment, appreciation, involvement, retention and career path, total quality management, and technology. The integrated talent management system model consists of corporate strategy, business strategy, attracting, developing, retaining, and evaluation of effectiveness. Where all these activities are directly supported by talent mindset culture, management support, and adequate Human Resourcer Information System. The research flow begins with an exploratory process in determining independent variables and designing research instruments. This stage includes Focus Group Discussion (FGD), Indepth Interview. Furthermore, face validity and small-scale and large-scale instrument testing. In this study, researchers will describe the implementation of Talent Management in MSMEs in Surakarta City. The sample criteria are employees at MSMEs registered with the Office of Cooperatives and SMEs of the Surakarta City Government. In this study, literature data comes from books, journals, the internet, research results and other information deemed relevant to the research topic.
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