No abstract

One of our aims in this article is to show what employment policy challengespersistent unemployment, inactivity, digitalisation, automation (Siskáné Szilasi B.-Halász L., 2017)influence the development of the town and its region in Kecskemét County and what kind of innovative responses the town gives by developing different forms of co-operation among various economic actors (the town, businesses and the University) (Etzkowitz-

elimination (SE) is considered an action by service firms that involves both the closing and the elimination of existing service(s). Elimination requires existing customers to migrate to new packages, which can result in forced migration. In the case of closing, the package remains available for existing customers but is not open to new ones. The importance of SE is underlined from two main aspects:Ágnes SOMOSI -Krisztina KOLOS THE ROLE OF ECONOMIC AND PSYCHOLOGICAL COSTS IN SERVICE ELIMINATIONService elimination (SE) requires systematic planning and execution to retain customers. However, service providers struggle with finding the best way to minimize customer churn following SE. This paper investigates the impact of economic and psychological costs on consumer reactions following SE with a scenario-based experimental design. The findings suggest that economic cost is positively related to churn and negatively related to satisfaction and commitment. Psychological cost decreases satisfaction and commitment, but does not affect churn. Interactions between costs show that psychological cost refines the impact of economic cost on customer reaction. This research contributes to the understanding of how SE impacts consumer behavior.

No abstract