The paper focusses the rise of self-spirituality in Latvia with particular reference to the supply side of spiritual marketplace, discussing the services provided by two healing and witchcraft centres in Riga by using the publicly available materials. The applied research method is thematic document analyses and the general approach is phenomenological. Latvia has experienced significant diversification of its religious field, part of spiritual developments are not recognized as religious by law and general public. This is called the "grey" religious market. Healing of common and life threatening diseases, addictions, help in family matters and business, divination in many forms, as well as magical education are common services offered by spiritual market service providers. The services are focused on self-spirituality and empowerment where the client is perceived as a collaborator rather than passive recipient of the service.
The article discusses the different religious affiliations of three inter-war right-wing movements in the Baltic States. The Lithuanian Iron Wolf remained indifferent to the religious i ssues, the Estonian Veterans' League stressed the value of the Christian faith and formed links with the Lutheran Church, while the Latvian Thundercross favoured the ideas of the pre-Christian r evivalism and closely collaborated with the Dievturi movement. The difference in religious choice is explained by (1) the different character of the Estonian (radical right) and the Latvian (extreme right) movements and (2) the formalisation of the pre-Christian revivalism ideology according to the Protestant pattern. Although the doctrine differed greatly, the style of thought and manner of pre sentation made the Latvian pre-Christian revivalism more open to the right-wing political thought -a feature commonly found with the Protestant Churches of Europe.
The present study explores the values of Christians as compared to those of the "religious nones"unchurched or religiously indifferent part of the Latvian society. The content of the term 'value' is often overlooked and the actual values of those who identify with religious tradition have remained insufficiently studied in Latvia. The authors use the theory of basic human values developed by Shalom H. Schwartz and the data from a representative survey carried out in 2015 to measure and compare the values of various religious groups. The logistic regression analysis identifies that one's religious affiliation have a significant impact on the higher order values of conservation and self-transcendence but No effect on one's openness to changes or self-enhancement. Borrowing from Scott Page's ideas on diversity, the authors conclude that various religious groups (including nones) within a religiously highly diverse society should inevitably become more similar by various measures including their value-orientations.
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