The healthcare industry is becoming highly competitive with an increasing number of private hospitals and clinics in Bangladesh. The general objective of this study is to evaluate the impact of assessment of different aspects of service quality on patient satisfaction considering the public and private hospitals and clinics of Dhaka, Bangladesh. The data was collected through a self-administered questionnaire. A purposive sampling method was used to identify the person who visited hospitals in the previous years' time. The sample size was 100. Both descriptive and inferential statistics were used. The results showed a positive relation between perceived service quality and patient satisfaction. According to this study, the two most important constructs of service quality that have an impact on customer satisfaction are interpersonal interactions and technical quality. The research also found a significant correlation among perceived health care service quality, patient satisfaction, and behavioural intention of the patient. Future research is recommended to test the hypothesis with larger sample.

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The universal characteristics of private universities are explored using a sample of 210 students from private universities to identify their perception. Both theoretical and empirical measurement issues have been considered using structural equations as the primary data analysis approach by using a structured questionnaire. The specific objectives of the research are to, inter alia, measure of the satisfaction level of students in case of academic issues, support services and general issues, which will lead to identify their attitude towards private universities in Bangladesh. Moreover, the study would also try to identify the effective extra curricular activity, and the most satisfied physical environment according to them. From the survey, it is observed that the students are satisfied with the services provided by the private universities. Though some of them are not satisfied with the services but they do not have any other options because every year huge number of students passed from the higher secondary class and the public universities do not have the capacity to cater the needs of most of the students want to have a university graduation. Therefore, they know the position of the private universities but they do not want to come out with the fact, as they have no other choices. However, private universities should try to improve their current standing through maintaining and retaining credibility and viability, maintaining the highest student quality, designing a broad based liberal arts curriculum and emphasizing on research and scholarly activities. Overall they should have strategic plan to ensure the quality of education.

PurposeThe study aims to gain insights into the management of COVID-19 in Bangladesh to identify the factors that are relevant to managing the pandemic in a developing country.Design/methodology/approachThe study was carried out by pursuing the archival method. The information was collected from credible newspaper reports over the previous months, as well as articles published on the subject of COVID-19.FindingsThe research revealed important and relevant dimensions of the health sector in managing the COVID-19 pandemic. The major factors were doctors, nurses (health service providers), patients, (customers) and society. This is a pioneering paper, which documents the major lessons learned from the management of COVID-19 in Bangladesh concerning three stakeholders of the health-care system, i.e. providers, patients and society. This paper covers the situation regarding the ongoing pandemic from three perspectives – provider, customers and society, and thus, may help to develop future research regarding the development of health-care management models for addressing the pandemic.Research limitations/implicationsThe major limitations of this paper is its over dependence on secondary sources for collecting the information.Practical implicationsThis paper presents the learnings from the pandemic in health-care management in different categories (e.g. social, doctor/nurse, patients), which can help the managers in understanding different dimensions of the health-care sector from different perspectives. The problems as well as the learnings stated in the paper can help the policy makers implement such strategies to ensure better delivery of the medical health-care service during a pandemic.Social implicationsThis paper clearly reveals the social dimensions of the COVID-19 by assessing the social aspects of COVID-19 management. Both social stigma and support are traced out during evaluating the situation. Thus, the social forces will be able to rethink about their role in addressing the social costs of pandemic.Originality/valueThis is a commentary piece.

Advertisements are constantly losing their appeal as people question their credibility. Advertising agencies are pushing the boundaries to increase their ad reach, but they seem to forget about this. This chapter focuses on the factors that might be the reason for the failure of the current advertisement industry in Bangladesh. This chapter is based on secondary research and field surveys. Secondary research was done based on several renowned research papers, journals, newspaper articles, and so forth. The field survey was conducted specifically focusing on the advertisement experts, executives of 300 advertising agencies in Bangladesh. Almost all of the respondents agree that ads are transforming rapidly. They also agree with the fact that these ads are becoming really interesting to watch. At the same time, respondents think that ads are somehow negatively affecting the cultural and social issues of Bangladesh. They have also marked down some ethical issues of the current advertising trend of Bangladesh.