In the course of digitisation, the range of substrates for textual reading is being expanded to include a number of screen-based technologies and reading devices, such as e-readers (e.g. Kindle) and tablets (e.g. iPad). These technologies have distinctly different affordances than paper has. Given that textual reading is at the same time likely to remain important as a cultural practice, and is undergoing massive change as digital screens are supplementing paper -with the potential to replace it as the dominant substrate -there is an urgent need to investigate what effects such change might have on the reading of different kinds of texts, for different purposes. This article proposes the need for an integrative, transdisciplinary model of embodied, textual reading accounting for its psychological, ergonomic, technological, social, cultural and evolutionary aspects. The envisaged model aims to be partly explanatory, in the sense that it aligns and integrates existing knowledge, and partly exploratory, in the sense that it points to blank spots in our knowledge where further research is needed. The model will thus serve to guide the planning of such further research, and to make research more compatible and research outcomes more widely useable.

This paper analyses major social shifts in reading by comparing publishing statistics with results of empirical research on reading. As media statistics suggest, the last five decades have seen two shifts: from textual to visual media, and with the advent of digital screens also from long-form to short-form texts. This was accompanied by new media-adequate reading modes: while long-form content invokes immersed and/or deep reading, we predominantly skim online social media. Empirical research on reading indicates that the reading substrate plays an important role in reading processes. For example, comprehension suffers when complex texts are read from screens. This paper argues that media and reading trends in recent decades indicate broader social and cultural changes in which long-form deep reading traditionally associated with the printed book will be marginalised by prevailing media trends and the reading modes they inspire. As these trends persist, it may be necessary to find new approaches to vocabulary and knowledge building.

Ever since their appearance in the early 1990s, hypertext novels were presented as the pinnacle of digital aesthetics and claimed to represent the revolutionary future of literature. However, as a literary phenomenon, hypertext novels have remained marginal. The article presents some scientifically derived explanations as to why hypertext novels do not have a mass audience and why they are likely to remain a marginal contribution in the history of literature. Three explanatory frameworks are provided: (1) how hypertext relates to our cognitive information processing in general; (2) the empirically derived psychological reasons for how we read and enjoy literature in particular; and (3) the likely evolutionary origins of such a predilection for storytelling and literature. It is shown how hypertext theory, by ignoring such knowledge, has yielded misguided statements and uncorroborated claims guided by ideology rather than by scientifically supported knowledge.

Societies are facing fundamental transformations as digital technologies are changing the ways we live, interact, work, study and read. The social and cultural impact of the digitization process on reading skills and practices remains under-researched. While digital technologies offer much potential for new forms of reading, recent empirical research shows that the digital environment is having a negative impact on reading, in particular on long-form reading and reading comprehension. It also remains unclear whether the transition to digital media actually lives up to its promise of improving learning outcomes. Recent studies of various kinds indicate a decline of crucial higher-level reading competencies and practices, such as critical and conscious reading, slow reading, non-strategic reading and long-form reading. Current educational policy, meanwhile, relies heavily on monocultural standardized testing of basic reading capabilities and on growing use of digital technologies. Reading education, assessment, research and policy-making should focus more on higher-level reading practices in both adults and children in order to understand the development of reading skills and practices in an age increasingly dependent on a ubiquitous digital infrastructure.

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