This paper analyses the effectiveness of EU conditionality in the area of human rights with a focus on non-discrimination in terms of its characteristics, particularities, and difficulties in Bosnia and Herzegovina. From the analysis of two case studies, this paper finds evidence that the effectiveness of human rights conditionality largely depends on the determinacy of conditions, the size and speed of rewards, the credibility of threats and promises, and the size of adoption costs. It also finds evidence of the impact socialization plays as an alternative and supportive model of rule transfer. These findings could support future EU conditionality policy towards Bosnia and Herzegovina which entered its most intensive phase following the entry into force of the Stabilisation and Association Agreement on June 1, 2015, and the presentation of the EU Questionnaire in December 2016.
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