Barang yang Anda pesan untuk dijual di Ritel yang Anda kelola baru saja tiba. Tugas Anda selanjutnya adalah menata barang tersebut di rak yang telah tersedia. Tentu penataan produk untuk didisplay di rak tidak bisa sembarangan, harus memperhatikan keterkaitan satu produk dengan produk lainnya.
Operasionalisasi bisnis sangat membutuhkan adanya kreativitas yang tinggi dan adaptif terhadap perubahan. Kreativitas dalam bisnis dengan memanfaatkan perkembangan teknologi informasi, telah banyak mengubah cara pandang pebisnis dalam menjalankan bisnisnya. Tidak hanya pebisnis berskala besar, sektor UMKM pun dapat memanfaatkan hal ini untuk pemasaran bisnisnya. UMKM di Kota Bogor harus memiliki kemampuan dan keterampilan terkait kreativitas bisnis. Dengan ini, Dinas Koperasi dan UMKM Kota Bogor bekerjasama dengan STIE Kesatuan menyelenggarakan Pelatihan Peningkatan Kreativitas UMKM dalam Pemasaran di Dunia Digital bagi UMKM di Kota Bogor, yang berlokasi di Hotel Grand Asana Pangrango Bogor. Kegiatan pelatihan ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam memanfaatkan internet bagi operasional bisnis. Dengan ini, diharapkan terbentuknya pengetahuan dan pemahaman UMKM Kota Bogor akan keberadaan dan perkembangan teknologi informasi, bagi optimalisasi bisnis serta Tercapainya optimalisasi pengetahuan identifikasi survey pasar berbasis digital, dalam upaya meningkatkan kinerja bisnis UMKM Kota Bogor Kata Kunci : UMKM, Pemasaran digital, Kreativitas bisnis
Tujuan Penelitian ini adalah untuk mengidentifikasi dan mengukur minat siswa untuk studi lanjut, mengidentifikasi jenjang pendidikan dan program studi yang diminati, mengidentifikasi pengetahuan dan minat studi pada program studi Komunikasi Bisnis, Sistem Informasi, Administrasi Bisnis, Kewirausahaan, Perjalanan Wisata, Bisnis Syariah, Teknologi Informasi, Perpajakan dan Akuntansi Syariah.Penelitian dilakukan pada 2017, dengan 1024 orang siswa-siswi SMA/SMK Kelas XII di wilayah Kota dan Kabupaten Bogoryang dijadikan responden. Data dianalisa menggunakan Analisis Deskriptif.Hasil penelitian menunjukkan Mayoritas siswa SMA/SMK Kota Bogor berminat untuk melakukan studi lanjut pasca kelulusannya dengan tingkat minat studi lanjut terketegori tinggidan jenjang pendidikan Sarjana S1 sebagai pilihan utamanya. Prodi Ekonomi dan Manajemen menempati posisi pertama sebagai prodi pilihan para siswayang sejalan dengan tingginya tingkat keyakinan pilihan para siswa.Rata-rata hanya sebagian responden yang menyatakan mengetahui dan pernah mendengar nama sembilan program studi berikut Komunikasi Bisnis, Sistem Informasi, Administrasi Bisnis, Kewirausahaan, Perjalanan Wisata, Bisnis Syariah, Teknologi Informasi, Perpajakan dan Akuntansi Syariah. Alasan mendasar yang melatarbelakangi rendahnya minat studi lanjut pada sembilan prodi tersebut adalah para siswa masih harus bertanya kepada Guru dan Orangtuanya terkait tujuan program studi, outputnya serta ketersediaan biaya untuk studi lanjut.Kata Kunci:minat studi lanjut, program studi, prodi favorit
Companies listed on the Indonesian stock exchanges especially in the LQ45 group are companies that have high liquidity so as to reflect the excellent performance. therefore it is necessary research to investigate the factors that affect the company's performance, especially related to the implementation of good corporate governance mechanism. This study aims to determine the implementation of good corporate governance mechanism through the existence of independent board of commissioners, managerial ownership and institutional ownership of the company's success in improving performance. In this study the company's performance measured by Tobin's Q. The research was conducted on companies registered in LQ45 in the period of 2011 to 2015. The research method used ordinary least square (OLS). The result of the research shows that independent board of commissioner has negative effect to company performance, managerial ownership has negative effect to company performance and institutional ownership has negative effect to financial performance.
In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, it’s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test, t-statistics obtained from t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at α = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. It’s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision. Keywords:discount program; purchasing decision
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