T HE research mainly aimed to identify the degree of knowledge of the extension workers about their communication activities at Kafr El-Sheikh Governorate. The research data were collected from all the respondents by the personal questionnaire. They were analyzed by using several statistical tools as: percentage, frequencies, means, standard deviation, the simple & multiple correlation coefficients, and the partial & multiple regression coefficients.The most important results included the degree of the respondents' knowledge of communication activities related to farmers ranked first with 2.77 degrees, followed by communication activities related to rural leaders with 2.68, then the communication activities related to colleagues and work leaders ranked third with 2.62 degrees, followed by communication activities related to rural youth with 2.53 degrees, then communication activities related to research institutions )Research Center and the University( with 2.52 degrees, then communication activities related to rural women 2.39 degrees, and finally the communication activities related to various rural and agricultural social organizations with of 2.37 degrees. The most important variables affecting the dependent variable were: use of the respondents for modern indicative communication methods, and the effective communication of the extension workers.
T HE paper mainly aimed to identify the activities of the extension communications for extension workers at Kafr El-Sheikh governorate. The research data were collected from all the respondents by the personal & telephone questionnaire and E-mail. It was analyzed by using several statistical tools as: percentage, frequencies, means, and, weight means.The most important results included the most extension communication methods uses for target groups such as farmers, rural leaders, rural youth and rural women were: Informational symposium about 89.1%, extension posters by 74.8%, then mobile phone by 56.5%, office visits by 54.4%., and for the official authorities such as colleagues & heads of work, rural & agricultural social organizations, and research centers (Research Center and the University) were: mobile phone by 75%, then office visits at 65.2%, extension meetings by 56.5%. It was found that the weekly communication was first place with an average of 40.8%, followed by the monthly communication by 31.9%, then the daily communication by 31.8% and it was found that the timing of the morning communication came first then at noon by 77.2%, and 48.6% respectively.
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