The purpose of this study is to determine the effect of the variable brand image, price and product quality partially and simultaneously on purchasing decisions for wardah lipstick products, in addition to knowing the most dominant variables in making wardah lipstick purchasing decisions. This research is a comparative causal research with a quantitative approach. . The variables in this study are brand image, price, product quality and purchasing decisions as the dependent variable. The population in the study were all sixth semester students at the Graha Karya Muara Bulian School of Economics, which amounted to 40 respondents. The results of the study indicate that the influence of brand image, price and product quality partially from each variable has a positive and significant effect on purchasing decisions while simultaneously all variables X1, X2 and X3 have a positive and significant effect on purchasing decisions Lipstick wardah in sixth semester female students. Graha Karya Muara Bulian School of Economics. From the analysis results indicate that the Adjusted R Square value of 0.623 means that the variable brand image, price and product quality 62.3% affect the purchasing decision of Wardah lipstick and 37.7% is influenced by other variables not examined in this study.
At this time the competition in the business world is felt increasingly competing, along with the increase of similar companies that offer the same product. The purpose of this study is to determine what factors affect the increase in sales volume in Shopie Paris Bc. Yenni in Muara Bulian. The method of analysis is qualitative descriptive. Data collection in this research is using library research and field research. Types of data used in this study are primary and secondary data. Based on the research that Strategis of marketing in an effort to increase sales volume at Shopie Paris Bc. Yenni in Muara Bulian are product strategy, price, promotion, place and people. Sale of Shopie Paris Bc. Yenni in Muara Bulian in 2015 decreased sales by -0.5%, while in 2013 sales at the highest position with a value of 0.2%. It is recommended that Shopie Paris Bc. Yenni in Muara Bulian more attention to the problem of distribution of goods to consumers. For promotional aspects should be more developed again, meaning in addition to MLM promotion method can be done by opening the booth in front of self-service and can provide training to members about how to market the product.
Data transactions that occur every day will become chunks of data in an institution's database. These chunks of data have no value if mining is not carried out in obtaining interesting knowledge and information. The purpose of this study was to analyze chunks of graduation data for STIE-Graha Karya Muara Bulian students, in order to obtain patterns formed from predetermined variables. The method used is the Apriori Algorithm. This is in accordance with the main function of this algorithm, which is to analyze the frequent itemset. The results showed that for the 2-itemset data the highest support value was the combination of Female Gender and Work with a value of 34%, while the highest confidence value was in the combination of a Grade Point Average above 3.5 and Work with a score of 85%. As for the 3-itemset, the highest support value is in the combination if the GPA is above 3.5, gender is female and the work status reaches 14% and confidence is 90%.
Tumpukan data nilai yang terakumulasi dari tahun ke tahun, tidaklah memiliki arti bagi pemilik data maupun pembaca data tersebut. Yang tampak hanyalah bongkahan data tak berarti sama sekali. Tantangan dari tumpukan data tersebut adalah bagaimana cara memanfaatkannya untuk kemudian mendapatkan pengetahuan yang berguna. Penelitian ini bertujuan untuk menggali kaidah asosiasi nilai mahasiswa Universitas Graha Karya Muara Bulian. Program studi yang diteliti adalah Manajemen dengan jumlah mahasiswa yang diteliti 103 orang. Variabel yang diteliti adalah Jenis Kelamin, Kelas yaitu kelas A dan B, alamat yaitu di Muara Bulian atau di luar dan status kelulusan nilai. Metode yang digunakan adalah analisis Algoritma Apriori. Hasil penelitian menunjukkan untuk kombinasi 2-itemsets, terdapat aturan Jika Lulus maka berdomisili di Kota Muara Bulian dengan support 20% dan confidence 28%. Sedangkan mahasiswa yang lulus dan jenis kelamin Perempuan lebih tinggi dibandingkan Laki-laki dengan selisih 10% untuk support dan selisih 31% untuk confidence. Mahasiswa yang lulus dan berasal dari kelas B lebih tinggi daripada kelas A, dengan selisih 9% untuk support dan selisih 18% untuk confidence. Untuk kombinasi 3-itemsets terdapat aturan Jika Lulus dan domisili Muara Bulian maka jenis kelamin Perempuan dengan dukungan 20% dan kepercayaan 100%.
Sebagai pelaku bisnis perusahaan harus memiliki pengetahuan tentang lingkungan, pesaing, perilaku konsumen, serta kekuatan dan kelemahan diri sendiri yang dimiliki perusahaan. Adanya penguasaan teknik dan strategi dalam melakukan pendekatan pasar dalam mengelola hal-hal tersebut, perusahaan dapat “menjual” produk dan jasanya masing- masing, serta melakukan perubahan dan pengembangan sikap, dan didapatkan hasil yang optimal sesuai dengan apa yang telah direncanakan.peranan yang penting dalam membantu perusahaan menerapkan strategi pemasaran yang berorientasi pembeli sebagai sasarannya yaitu Salesmanshipseorang Salesman harus memahami, menguasai, dan melaksanakan kegiatan penjualan dan pemasaran dalam mencapai target penjualan perusahaan. Target penjualan disini dapat berupa barang ataupun jasa, sebagai produk dari masing-masing perusahaan.Perusahaan yang melakukan pemasaran produknya dengan menggunakan tenaga penjual (salesmanship). Persepsi hasil dari para responden yang diperoleh melalui hasil kuesioner 65 responden, bahwa dari hasil uji hipotesis dengan menggunakan uji hipotesis t ditemukan bahwa terdapat pengaruh yang positif dan signifikan antara variabel salesmanship dan minat beli mobil toyota avanza
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