Food waste is a critical issue affecting the world, and more research is needed to find ways to reduce it. Much of the existing research has examined supply chain inefficiencies and plate waste in restaurants and homes, while few researchers have studied the food waste which occurs in factory cafeterias. As many factories are in Asia, examining factory cafeteria food waste behavior in an Asian context is a good starting point. With this in mind, the authors research drivers that influence Taiwanese factory workers’ behavioral intentions toward food waste reduction. To do so, a conceptual framework model is constructed using the Theory of Planned Behavior and extended using the Norm action model and Proenvironmental factors, as well as additional factors including habit, cafeteria-service quality and situational factors. A pencil-and-paper survey was conducted with 156 participants, and collected data were evaluated using a partial least squares structural equation modeling (PLS-SEM) analysis. Results reveal that climate change awareness, injunctive norms and habit are strong motivating factors towards Taiwanese factory workers’ intention to reduce food waste. When combined with cafeteria-service quality and situational factors, intention to reduce food waste is also shown to have a significant explanatory effect on food waste behavior.
The main purpose of this study is to gain a better understanding of the factors that determine behavioral intention of expatiates living in Taiwan to send surgical masks to their native country following the Covid-19 outbreak. To achieve this, the study builds a research model by extending Theory of Reasoned Action (TRA) with Knowledge-Attitude-Behavior (KAB) and Risk perception conceptions, incorporating Covid-19 related factors such as knowledge, fear, and risk perception and situational factors such as perceived mask scarcity. An online questionnaire was administered with 83 respondents participating. A partial least squares structural equation modeling (PLS-SEM) analysis was used to evaluate the collected data. We found that no significant relationship between both Covid-19 risk perception, and fear and expatiates’ attitudes to send surgical masks back home. Results further reveal that Covid-19 knowledge is the only factor that significantly influence expatriates’ attitudes, which in turn impact their on the intention to send surgical masks to their native countries. Perceived mask scarcity found to positively moderate relationship between attitude and intention. This study contributes to the growing body of literature and research focused on the Covid-19 pandemic, and offers some implications for future research on the correlations between knowledge and scarcity in the context of the theory of reasoned action. Although the current study examines a contemporary critical issue, it presents a key example of personal protective equipment (PPE).
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