Little is known about how a family in the Peoples Republic of China (PRC) makes decisions on cross-border study. International marketers and managers in higher education turn to research based on Chinese student preferences. However, such research ignores cultural traditions steeped in Confucian ideals of family and the subsequent roles and influence of parents. Using surveys and interviews with Chinese students our findings indicate that despite exponential financial and social development in contemporary Chinese society, traditional Confucian values are still largely upheld by parents. The influence of these parents extends beyond initial decision making and impacts on the student's social and academic well-being. To effectively market, manage and provide academic and welfare support for Chinese students studying across borders requires host universities to develop strategies that acknowledge and demonstrate respect for cultural traditions, parental perspectives and related ongoing influences.
Since 2004, the Hong Kong government has sought to build a regional education hub and develop an education industry. However, the rationales and intentions behind this move and the implications these have for the nurturing of local human capital and economic capacity are not always clear. This article seeks to contextualize Hong Kong's economic development within the global economy. Various related official policy documents are examined to decipher the role of the Hong Kong government and to ascertain how the development of a regional education hub and an education industry features in its plans. It is analysed that up till 2009, the goal of attracting foreign and Mainland human resources and talent, as a way to facilitate the inflow of human capital into Hong Kong, has overridden the goal of a viable and self-sustaining education industry. The article questions whether such a policy orientation is in the best interests of Hong Kong and whether developing Hong Kong into an education hub should be mainly seen as being a way of upgrading and revitalizing local higher education in order to better serve the local economy, which is under pressure to transform into a knowledge-based economy and to develop new growth poles.
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