Abstract.An internet purchase agreement (E-commerc) in terms of aspects of civil law is very fundamental. E-commerce is quite easy to use in terms of buying and selling transactions, so there is a legal relationship inherent through internet transactions. The Electronic Information and Transaction Law (UUITE) is the basis for regulating electronic transactions through internet media such as mobile computers and others, so that these activities result in accountable legal actions. In order for the legal actions taken to be accountable, the transaction made in the form of an electronic agreement is written. The importance of legal issues in the field of E-commerce aims to provide protection and settlement of disputes in sale and purchase agreements for parties that use electronic media as a media transaction. This study emphasizes the legality (strength of law) of E-commerce agreements, and choice of law dispute resolution (choice of law) in the implementation of dispute resolution between parties in transactions through electronic media.Keywords: Alternative Dispute Resolution-ADR, E-commerce, Online Buying and Selling Abstrak.Perjanjian pembelian melalui internet (E-commerc) dalam hal aspek hukum perdata sangat fundamental. E-commerce cukup mudah digunakan dalam hal transaksi jual beli, sehingga terdapat hubungan hukum yang melekat melalui transaksi internet. Undang-Undang Informasi dan Transaksi Elektronik (UUITE) sebagai dasar pengaturan transaksi elektronik melalui media internet seperti komputer handphone dan lainnya, sehingga dari kegiatan tersebut mengakibatkan perbuatan hukum yang dapat dipertanggungjawabkan. Agar perbuatan hukum yang dilakukan tersebut dapat dipertanggungjawabkan, maka transaksi yang dibuat berupa perjanjian elektronik secar tertulis. Pentingnya permasalahan hukum di bidang E-commerce bertujuan untuk memberikan perlindungan dan penyelesaian sengketa dalam perjanjian jual beli bagi para pihak yang menggunakan media elektronik sebagai media transaksi. Penelitian ini lebih menekankan pada legalitas (kekuatan hukum) perjanjian E-commerce, dan penyelesaian sengketa choice of law (pilihan hukum) dalam pelaksanaan penyelesaian sengketa antara para pihak dalam transaksi melalui media elektronik.Kata kunci: Alternative Dispute Resolution-ADR, E-commerce, Jual-beli Online.
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