A core assumption often heard in public health discourse is that increasing trust in national political leaders is essential for securing public health compliance during crises such as the COVID-19 pandemic (2019–ongoing). However, studies of national government trust are typically too coarse-grained to differentiate between trust in institutions versus more interpersonal trust in political leaders. Here, we present multiscale trust measurements for twelve countries and territories across the West, Oceania and East Asia. These trust results were used to identify which specific domains of government and social trust were most crucial for securing public health compliance (frequency of mask wearing and social distancing) and understanding the reasons for following health measures (belief in effectiveness of public health measures). Through the use of linear regression and structural equation modeling, our cross-cultural survey-based analysis (N = 3369 subjects) revealed that higher trust in national and local public health institutions was a universally consistent predictor of public health compliance, while trust in national political leaders was not predictive of compliance across cultures and geographical regions. Institutional trust was mediated by multiple types of transparency, including providing rationale, securing public feedback, and honestly expressing uncertainty. These results highlight the importance of distinguishing between components of government trust, to better understand which entities the public gives the most attention to during crises.

A core assumption often heard in public health discourse is that increasing trust in national political leaders is essential for securing public health compliance during crises like the Covid-19 pandemic (2019-ongoing). However, studies of national government trust typically are too coarse-grained to differentiate between the trust in institutions versus more interpersonal trust in political leaders. Here, we present multiscale trust measurements for twelve countries and territories across the West, Oceania and East Asia. These trust results are used to identify which specific domains of government and social trust were most crucial for securing public health compliance (frequency of mask wearing and social distancing), and understanding the reasons for following the health measures (belief in effectiveness of public health measures). Our cross-cultural survey-based analysis (12 countries/territories, N=3369 subjects) reveals that higher trust in national and local public health institutions were a universally consistent predictor of public health compliance, while trust in national political leaders was actually not predictive of compliance across cultures and geographical regions. Institutional trust was mediated by multiple types of transparency, including providing rationale, securing public feedback, and honestly expressing uncertainty. These measures of transparency in public health communications, in turn, influence the public’s compliance behavior and beliefs. In total, these results highlight the importance of distinguishing between components of government trust, to better understand which entities the public give the most attention to during crises. Our findings may contribute to better planning and improvement of society-level cooperation, especially under highly uncertain disaster contexts.