Often accounts and profles on media platforms discount the realworld complexities of sharing by naively designing technology that supports one user per account. While recently popular media platforms like Netlfx and Disney+ have started responding here, the solutions are simplistic. Within research, despite recent interest, a holistic narrative of the practicalities of sharing and support which could be efectively leveraged for future design of media platforms that support sharing is yet to be investigated. This paper reports a set of user focus groups and expert interviews that present a holistic set of 5 challenges confronting this scope. We further situate these fndings in two practical examples of sharing, one current and one near-future, to demonstrate the real-world applicability of said fndings by both explicating the challenges and using them as a lens to start exploring responses in each case.
CCS CONCEPTS• Human-centered computing → Human computer interaction (HCI).
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