Advertisements (ads) often include strongly emotional content to leave a
lasting impression on the viewer. This work (i) compiles an affective ad
dataset capable of evoking coherent emotions across users, as determined from
the affective opinions of five experts and 14 annotators; (ii) explores the
efficacy of convolutional neural network (CNN) features for encoding emotions,
and observes that CNN features outperform low-level audio-visual emotion
descriptors upon extensive experimentation; and (iii) demonstrates how enhanced
affect prediction facilitates computational advertising, and leads to better
viewing experience while watching an online video stream embedded with ads
based on a study involving 17 users. We model ad emotions based on subjective
human opinions as well as objective multimodal features, and show how
effectively modeling ad emotions can positively impact a real-life application.Comment: Accepted at the ACM International Conference on Multimedia (ACM MM)
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Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and only limited work has been devoted to decoding ad emotions from audiovisual or user cues. This work (1) compiles an affective ad dataset capable of evoking coherent emotions across users; (2) explores the efficacy of content-centric convolutional neural network (CNN) features for AR vis-ã-vis handcrafted audio-visual descriptors; (3) examines user-centric ad AR from Electroencephalogram (EEG) responses acquired during ad-viewing, and (4) demonstrates how better affect predictions facilitate effective computational advertising as determined by a study involving 18 users. Experiments reveal that (a) CNN features outperform audiovisual descriptors for content-centric AR; (b) EEG features are able to encode ad-induced emotions better than content-based features; (c) Multi-task learning performs best among a slew of classification algorithms to achieve optimal AR, and (d) Pursuant to (b), EEG features also enable optimized ad insertion onto streamed video, as compared to contentbased or manual insertion techniques in terms of ad memorability and overall user experience.
Self supervised representation learning has recently attracted a lot of research interest for both the audio and visual modalities. However, most works typically focus on a particular modality or feature alone and there has been very limited work that studies the interaction between the two modalities for learning self supervised representations. We propose a framework for learning audio representations guided by the visual modality in the context of audiovisual speech. We employ a generative audio-to-video training scheme in which we animate a still image corresponding to a given audio clip and optimize the generated video to be as close as possible to the real video of the speech segment. Through this process, the audio encoder network learns useful speech representations that we evaluate on emotion recognition and speech recognition. We achieve state of the art results for emotion recognition and competitive results for speech recognition. This demonstrates the potential of visual supervision for learning audio representations as a novel way for self-supervised learning which has not been explored in the past. The proposed unsupervised audio features can leverage a virtually unlimited amount of training data of unlabelled audiovisual speech and have a large number of potentially promising applications.
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