Social media are digital networks that are used to share and discuss user generated informa tion - opinion, video, audio, and multimedia spreading far and wide even in remote areas of the country and has changed the way farmers communicate and interact. This study was conducted in 2021, with an objective to understand to understand the use of social media by farmers and to analyze its relationship with economic profile characteristic. The data were collected personally from Hisar and Sonipat districts of Haryana, with a sample size of 200 respondents comprising 25 farmers from eight villages through a structured interview sched ule. Findings revealed that 69.00 per cent of the respondents were in medium category of social media use. Garrett ranking analysis revealed that watching videos was the most pre ferred purpose of social media use among farmers followed by chatting/ connecting with peers. Also, YouTube was found to be most preferred social media followed by WhatsApp and Facebook. Further, education, family income, cosmopoliteness-localiteness, social par ticipation, extension contact and extension participation showed positive relationship with social media use while age had negative relationship. Also, regression analysis showed that the eleven personal variables selected for the study could explain 53.30 per cent variation in the social media use.
Any progress in terms of utilization of a new ICT technology or innovation is greatly affected by how well it is perceived by the farmers. The perception of farmers is the product of their personal, social, psychological and economic background. Social media is one such new innovation which is spreading rapidly in rural areas and has transformed the communication process. The present study was conducted in Hisar and Sonipat districts of Haryana, with an objective to analyze the relationship between socio-personal traits of farmers with their perception towards social media. The data were collected personally from 200 respondents comprising 25 farmers from eight selected villages through a structured interview schedule. Findings revealed that 59 per cent of the farmers had neutral perception towards social media followed by 25.50 per cent farmers who had favourable perception. Further, analyses of the relationship between perception and profile of farmers revealed that, education, landholding, family income, cosmopoliteness-localiteness, mass media exposure, social participation, extension contact and extension participation were positively correlated with perception towards social media. It is recommended that there is a need to train farmers on better utilization of social media, use of social media marketing and sensitizing them about the positive aspects of social media.
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