Social commerce platforms are used for a variety of purposes including networking, shopping, and purchasing goods and services from others, while metaverse platform enables users to explore virtual 3D worlds and interact with other users in these environments. Although there are multiple benefits to embracing social commerce and metaverse platforms, regrettably these platforms sometimes lead to harassment, trolling, or abuse. Women face the risk of cyberbullying, cyberstalking, sexual harassment, graphic imagery, and hate speech while engaging in activities on social commerce or metaverse platforms. There are various studies available that have examined impulse buying behavior and attitudes toward social commerce or metaverse, but hardly any study is available that studied the risk and social support aspects about the adoption of these new emerging virtual platforms. Therefore, this study is an attempt to fill the research gap. It aims to study the influence of perceived risk and social support on women's adoption intentions toward social commerce and metaverse platforms.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.