This study explores the reasons behind the popularity of majoring in Public Relations as opposed to Journalism or Digital Media among mass communications undergraduates in Oman. It attempts to gain insight into the factors influencing students' decision-making process in selecting their major. It explores factors such as choice of major and sources of information that shape students' knowledge and perception of the majors, using variables such as knowledge of job market, knowledge of curriculum, information sources and personal influences shaping major choice and selection. The study confirms that perception of the job market is a crucial factor in the selection of the majors. It also reveals that family plays a crucial role in influencing students' decision-making process while choosing a major. The study concludes that strengthening the role of the academic advisor and educating students on course content and learning outcomes can increase the acceptance of less popular majors among communication undergraduates. The study is relevant in the context that the falling numbers of student enrolments in some areas of media studies could lead to a decline in teaching and research activities in those areas, in addition to a possible shortfall of specific skilled professionals in the national labour market pool.
Tourism, one of the largest industries in the world, has recorded consistent growth since the end of Second World War. Travel is a key factor in the process of tourism, where the tourist is the main player as well as the ultimate consumer of the products and services offered to him/her. A tourist‟s decision to travel is by itself a complex process because there are many factors that influence the decision. The New media, which has emerged in the wake of tremendous advancements in information and communication technologies is also influencing the decision making process in modern times. Here, an attempt has been done to examine the influence of new media in the various stages of decision making process and the role played by it. A questionnaire based survey was undertaken to conduct the study and the analysis reveals various kinds of influences of new media.
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