Virus Corona marupakan virus yang berbahaya dan mudah menyerang orang tua dan anak-anak yang usia dini. Eksistensi covid-19 di indonesia tidak hanya menyebar pada lingkungan perkotaan, melainkan dapat terinfeksi dilingkungan yang terperincir atau pendesaan-pendesaan yang di pergunungan. Masyarakat desa kalipare merupakan desa yang berada di Kabupaten Malang, juga terdampak bahayanya virus corona sehingga mulai aktivitas sekolahan, pengajian, dan keluar rumah mulai dibatasi demi mematahkan rantai tersebarnya covid-19. KSM Tematik UNISMA berkesempatan untuk mengabdi di desa kalipare dengan beberapa program yang akan dilaksanakan selama sebulan. Program yang utama adalah program penanggulan covid-19, seperti membagikan masker, memasang poster-poster, sosialisasi vaksinisai dan pembelajaran terhadap anak-anak.
This study aims to analyze and explain (1) determine the effect of Green Marketing on environmental sustainability in tourists; (2) To find out the effect of Green Marketing on the economy of the community in tourists; (3) To determine the effect of environmental sustainability on the economy of the community in tourist areas; (4) To determine the effect of Green Marketing (green price, green promotion and green place) on the economy of the community in tourist areas through environmental sustainability as an intervening variable. This study uses a data collection method with a questionnaire with a quantitative approach. The population that becomes the object of research is tourists who visit tourist areas in Malang Raya. Testing the analysis using SEM with the Smart PLS analysis tool. Green price does not directly affect the sustainability of the environment, while green promotion and green place directly affect environmental sustainability. Green prices, green promotions, and green places do not have a direct effect on the community economy, while environmental sustainability has a direct effect on the community economy. Green prices do not indirectly affect the community economy through environmental sustainability, while green promotion and green places indirectly affect the community. Community economy through environmental sustainability.
Purpose: This study aims to examine how green marketing influences travel decisions, how green marketing influences the improvement of the community's economy, how the impact of the decision to travel on the progress of the community's economy, and how the effect of green marketing on the improvement of the community's economy through the decision To Travel in Malang Raya. Design/methodology/approach: The approach in this research is quantitative by using the SmartPLS analysis tool. Respondents are tourists who have visited tourist areas, as many as 175 respondents. Findings: The results of this study show that all independent variables have a positive and significant impact on dependent variables, and travel decision variables are proven to mediate the relationship between green marketing and improving the community's economy. Research limitations/implications: Because it is carried out through the google form the results obtained are not optimal. For further research, it is hoped that it will be more specific in explaining the variables of green marketing and can also add other variables that have become a phenomenon in the economic revival of the community in tourist areas after the covid-19 pandemic. Practical implications: Intensify efforts in the field of environmentally friendly tourism for economic improvement. Originality/value: This Paper is Original. Paper type: Research Paper
Lack of capital and lack of knowledge about sharia-compliant financial products are the issues MSMEs in Kedungkandang Village are dealing with. Five stages make up the methodology employed for this program: socialization, counseling, training, mentoring, and monitoring and evaluation. The outcome of this program is that MSMEs in Kedungkandang Village understand the procedure for applying for financing to Islamic banks and can apply for sharia KUR financing to PT. Bank Syariah Indonesia, Tbk. as an alternative to funding.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.