During the past few years, there have been growing interests on developing medicinal plant industry. This paper presents an empirical study on important factors influencing medicinal plant for developing exports in Iran. The proposed study of this paper designs a questionnaire and distributes it among 310 regular customers who are involved in this industry in city of Tehran, Iran. Cronbach alpha has been calculated as 0.802. In addition, Kaiser-Meyer-Olkin Measure of Samplng =KMO test was also computed and it was about 0.66, which is above the minimum acceptable limit of 0.5. The study uses Scree plot to determine important factors and there are eight factors including environmental issues, export supportive issues, potentials for export, business plan, export plan, structural barriers, competition capability and strategy
Having loyal customer is the primary objective of any business owner since loyal customers purchase on regular basis, create sustainable growth and reduce risk of bankruptcy. During the past few years, many people argue that customer loyalty must be established through ethical values. In this paper, we present an empirical investigation to detect ethical factors influencing customer loyalty. The proposed study determines five criteria including customer repurchase, interest in brand, recommending brand to others, positive attitude toward brand and cognitive loyalty to brand. These criteria have been ranked using fuzzy analytical network process. The study determines 14 different ethical values, which may play essential role on customer loyalty and using VIKOR, different ethical values are ranked. The study indicates that welcoming customers is the most important factor followed by cheerfulness, on time delivery, being informative and having appropriate standards.
This paper presents an empirical investigation to determine important business intelligence factors influencing on development of export activities. The study selects a sample of business developers who were involved in export activities in city of Tehran, Iran. Cronbach alpha based on standardized items was calculated as 0.882, which is well above the minimum desirable level. In addition, Bartlett's test of Sphericity yields a Chi-Square value of 3242.82 (df = 861, Sig. = 0.000). Using principle component analysis, the study has determined four factors including competitive position, organizational resources, efficient system and customer orientation influencing on development of export activities.
Introduction: Health tourism is a new form of marketing in the tourism industry which has been growing in recent years. Health tourism is done to improve the health of people and to take them out of their place of residence. The aim of this article was to present a Health Tourism Model with emphasis on word-of-mouth advertising in health centers. Methods: This research was based on the grounded theory, and it was qualitative in nature. The researcher has attempted to identify the factors affecting the concept of health tourism by emphasizing the role of word-ofmouth advertising using a qualitative method. Interview was held with twenty managers of Health Tourism Center and academic experts, and finaly the data were analyzed and presented using the Grounded Theory approach. Results: Findings were put into a model with six main dimensions: market attractiveness, strategy, service diversification, internal conditions, word-ofmouth advertising, health tourism, and thirty-three sub-dimensions. Also, based on the interview, other factors affecting the issue of health tourism included political conditions of the country, economic factors, transportation prices, the cost of medical services, the number of specialized doctors, exchange rates, and the number of medical centers equipped with health tourism. Conclusion: According to the results, it can be said that decision makers can collect and categorize the factors influencing the health tourism concept.
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