Purpose The purpose of this empirical study is to investigate both the relationships among brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely, consumer innovativeness, variety-seeking and relationship proneness, in the context of fast-moving consumer goods. Design/methodology/approach Data were collected using a survey of 443 consumers. Structural equation modeling, specifically partial least squares regression, was used to test the theoretical model. Findings The findings indicate that brand loyalty is the most affected (both directly and indirectly) by satisfaction through the mediation of brand trust in both product categories studied. Moreover, variety-seeking behavior negatively moderates the relationship between brand trust and brand loyalty for fruit juices. Research limitations/implications This research was conducted in the context of fast-moving consumer goods within a limited geographical region. Future research could apply this model to different contexts and countries. Practical implications Companies that produce fast-moving consumer goods are advised to consider the important role of satisfaction in the generation of trust, which leads to brand loyalty. Originality/value This study proposes and tests a theoretical model that is more comprehensive than the models used in previous studies because it investigates the relationships among satisfaction, trust, loyalty and personality traits. It is the first attempt to examine the moderating effects of consumer innovativeness, variety-seeking and relationship proneness on the relationship between brand trust and loyalty.

No abstract

Purpose Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail industry. Individual consumer traits and preferences are likely to play a critical role in the success of relationship marketing. Yet, relationship marketing studies have fallen short of considering such individual differences. The purpose of this paper is to examine the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction and loyalty in retail clothing stores. Design/methodology/approach Data were obtained using a survey of 220 consumers. Partial least squares structural equation modeling was employed to test the proposed theoretical model. Findings The results show that satisfaction significantly affects product category involvement and relationship proneness, which, in turn, significantly affect purchase intention and word-of-mouth (WOM). The results also show that product category involvement and relationship proneness partially mediate the impact of satisfaction on purchase intention and WOM. Research limitations/implications Product category involvement and relationship proneness play a critical role in explaining the satisfaction–loyalty link. Future research could consider the role of potential moderating variables. Practical implications Retail managers should not only focus on improving customer satisfaction to achieve customer loyalty, but should also consider the importance of product category involvement and relationship proneness, and their role in the formation of customer loyalty both in traditional and online environments. Originality/value To the best of the authors’ knowledge, this study is the first to explore the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction, purchase intention and WOM in the retail industry.

On the basis of the seminal work of Fishbein and Ajzen (1975), we try to clarify how individual and environment factors influence the students' attitudes towards Entrepreneurship and Entrepreneurial Intention. Research Design & Methods: After a short review of literature, we present the results of an empirical study conducted among a sample of 290 final year students by using a structural equation modeling validated through the use of a two-stage analysis of Anderson and Gerbing (1988) and a factorial confirmatory analysis and a measurement adjustment (Hair et al. 1998). Findings: Attitude driven from individual variables is negative while that derived from environmental variables is positive. Our results show furthermore, that the role of media and institutions is still Limited and needs redeployment. Implications & Recommendations: Woman is now recognized as one of the sources of economic growth (Arasti 2008). Although female entrepreneurship is attracting more and more researchers, it is still considered as an understudied field of research (De Bruin et al. 2006Brush, De Bruin, & Welter, 2009). Contribution & Value Added: Research on female entrepreneurship has intensified since the early 80s, but few have explored the influence of environmental and individual factors related to female entrepreneurship.

Social security is an important tool aimed at ensuring the social protection of individuals against social risks. However, almost all countries face problems linked to social security financing because their resources are insufficient to cover their expenses. This funding problem is related to the efficiency in the collection of contributions, as the contribution of the working population to the financing of social security can ensure its sustainability. Although social security is mandatory, the absence of funding participation by many people in Algeria contributes to a deepening of the funding crisis. This study aims, first, to examine the extent to which the employed population can finance Algerian social security and, second, to uncover the factors that cause the private sector to refrain from participating in the financing of social security in Tlemcen. Our methodology draws on a marketing approach using the logit model, which reveals that three types of factors have the greatest influence on the participation of individuals in the financing of social security: socio-economic factors, individual characteristics, and the regulation system adopted by the Algerian Social Security Institution.

Doi:10.5901/mjss.2015.v6n4s3p241 Inflation appears as a first challenge for recent economy performance in Algeria. This study uses the Markov Switching model to examine the relationship between Algerian Inflation and inflation Uncertainty using quarterly data for the period 1974-2014. The main result supports the Friedman-Ball hypothesis for the Algerian case that there is a positive association between the level of inflation and inflation uncertainty. This means that the increase in the level of inflation in Algeria leads to a rise in inflation uncertainty

On the basis of the principles established in Shari'ah, financial services impact both risk management and the financial system supervision. In the context of Islamic financial institutions around the globe, proficient risk management has increasingly gained importance in their attempts to adapt to the challenges and issues brought about by globalization. In this study, the researcher aimed to provide an insight into the major challenges faced by Islamic banks in their quest for development in the current global financial system. It also attempted to determine specific and general risks faced by banks in general and in their institutionalization. Moreover, this paper also stressed on the development and enhancement of current financial tools and organizational planning that facilitate sufficient and effective operational environment for Islamic financial institutions.

No abstract