Through the World Wide Web, education has become a ubiquitous service delivered anytime anywhere. Campus-based and without distance learners, higher education institutions attempt to fulfill the requirements of e-learning in conventional course transmission, to prepare students, staff, and educational institutions for the future involvements in educational processes. The study was conducted to examine attitudes of UBT students' in Dahban and Sari campuses towards e-learning by taking (371) students from four colleges and English language center.In sampling techniques, we used the stratified random sampling in choosing the study sample. To gather the primary data from respondents, a well-structured questionnaire, developed by the researchers. The findings indicated that UBT participants' owns a high standard on attitude towards e-learning and their attitude results are significantly vary with their gender, technology usage and skills.

Purpose Internet of things (IoT) and big data (BD) could change how the societies function. This paper explores the role of IoT and BD and their impact on customer relationship management (CRM) investments in modern customer service. The purpose of this paper is to develop an analytic hierarchy planning framework to establish criteria weights and to develop a general self-assessment model for determining the most important factors influencing the IoT and BD investment in CRM. The authors found that most studies have focused on conceptualizing the impact of IoT without BD and with limited empirical studies and analytical models. This paper sheds further light on the topic by presenting both IoT and BD aspects of future CRM. Design/methodology/approach The analytic hierarchy process (AHP) methodology is used to weight and prioritize the factors influencing the IoT and BD investment in modern CRM in the service industry. The AHP framework resulted in a ranking of 21 sustainability sub-factors based on evaluations by experienced information technology and customer service professionals. Findings The paper provides significant insight on the new frontier of CRM, focusing on the use of IoT and BD and the respective solutions to address them were identified. This study primarily contributes in providing the process of effectively managing and implementing IoT and BD in big businesses by identifying the connecting link between firms and customers. Practical implications The understanding of new frontier of CRM connective via IoT and BD can solve the dilemmas and challenges linked to the practice of implement IoT and BD in the information systems field. The study provides valuable information and critical analysis of IoT and BD with regard to the integration of CRM. Finally, this study further provides directions for future researchers. Originality/value IoT and BD are a growing phenomenon, which business decision-makers and information professionals need to consider seriously to properly ascertain the modern CRM dimensions in the digital economies. They also should embrace the proper CRM innovation, which is powered by IoT and BD, and discover how IoT and BD can bring the next level of maturity to CRM “CRM of everything.”

Based on IS adoption theories and models, this research suggested a conceptual model to the adoption and use of information systems (IS) in the Jordanian Telecommunications Sector (JTS). The framework specifies some of contextual variables such as technological, organizational, and individual characteristics as primary factors influencing on IS adoption in JTS. This study is a significant contribution to managerial practices and academic literature in the future. The study also makes a conclusion followed by recommendations for future research.

Big Data has earned much attention from the IT industry and academia. Given the research interest on Big Data in the marketing field, thus, authors intend to present an integrated view based on the previous literature with the aim of identifying the major trends in this field. Particularly, the analysis focus on pertinent terms and topics related to three "B's": Big Data, Big Opportunities/benefits, Big challenges. A systematic integrated literature review was carried out through a strict search approach that identified. A total of 650 articles published between 2010 and 2018 indexed in EBSCO database were collected and scrutinized. The results of the previous studies on big data and marketing revealed that they were limited to discuss the technical and research fields and did not clearly consistent with sophisticated technologies towards the benefits of marketing, and it has not yet reached the level of marketers' ambition. Over and above, findings show that research in big data applications and practices to marketing is still in early stages, thus, making it necessary to promote more direct efforts towards the business for big data to thrive in the marketing domain. This paper is specifically relevant to marketing firms and departments concerned in the evolution of marketing activities and abilities to increase customer basis. Furthermore, it is also useful to compare several international studies trend as this study takes a perspective globally. The study provides priceless information and an in-depth integrated view of big data relevant to opportunities and challenges that marketing encountered. Furthermore, it opens new insights into the topic area by emphasizing for further future studies and research directions.

Purpose Despite the importance of post-implementation activities to support the success of an enterprise resource planning (ERP) system, there has been a lack of research into the factors that influences post-implementation success. Accordingly, this paper aims to present a case study on a public service organization operating in an emerging market economy, namely, the United Arab Emirates in the ERP post-implementation phase to understand the internal forces within the organization that influences ERP system success. Design/methodology/approach A qualitative method using focus group discussions (FGDs) was conducted based upon IT data from the firm and interviews with IT staff, business users and executive management to identify system users’ perceptions in post ERP. Findings The authors posit that the internal organizational forces of ongoing support, system user interactions and stakeholder views significantly affect post-implementation capabilities and user satisfaction. Research limitations/implications IT professionals and stakeholders believe that identification of the factors determining post-implementation ERP capabilities and user satisfaction should not be limited to specific practices. Practical implications This study provides insights that can assist CIOs and ERP professionals in the service industry to examine the extent of obstructions to post-implementation capabilities that will impact system user satisfaction. Originality/value Use of FGDs to explore the impact of ERP capabilities upon system user satisfaction in the service sector. The study is one of the first that utilizes Technological frames of reference (TFR) theory in studying ERP post-implementation.