The fruit and vegetable industry is an important segment of the U.S. agriculture. The 2017 U.S. Agriculture Census shows that the industry had total sales of USD 48 billion from over 10 million acres of land. However, over the last two decades, production of major fruit and vegetable crops in the United States has been declining while imports have grown significantly. The rapidly growing imports have posed challenges to the sustainability of the U.S. domestic industry. This study provides a systematic industry review of fresh fruit and vegetable production and trade between the United States and Mexico, by far the largest source of U.S. imports, highlighting the structural shift in the market over the last two decades and the caveats for industry sustainability. The analysis shows that Florida, Georgia, and California are among the states that face the strongest competition from Mexico. Among the 10 crops reviewed, berry, tomato, pepper, and cucumber production has been affected the most. The study further discusses the factors driving the rapid growth of imports and shows the importance of innovation and policy reform to the sustainability of the U.S. fruit and vegetable industry.
We investigate the welfare and trade impacts of U.S. retaliatory tariffs from the Airbus WTO dispute on EU olive oil, using a calibrated multi-market partial-equilibrium displacement model. The model accounts for four differentiated types of retail olive oil in the U.S. market. U.S. retailerblenders source olive oil in eight foreign markets and domestically and for two qualities of oil (virgin, other), and in two shipping container types (non-bulk, bulk). We consider two main scenarios: A 100% tariff on all EU olive oils as initially announced by the USTR, and the actual and final 25% tariff on non-bulk Spanish olive oil. The first scenario leads to significant loss of welfare for U.S. consumers of $924 million, much reduced EU olive oil exports to the United States ($354 million), and increased imports from non-EU sources ($90 million). The second scenario has much more muted effects, with mitigated welfare losses for U.S. consumers ($55 million), strong decreases of Spanish olive oil exports shipped in smaller containers, much larger exports of bulk Spanish olive oil and other olive oils. Aggregate EU exports to the United States are slightly lower given the substantial trade diversion induced by the targeted tariff. We discuss the political economy of the contrasting initial announcement and limited implemented retaliation.
This article identifies consumers' impulse purchasing behavior in supermarkets. The study includes an interpretation of the impulse decision relationship with the final purchase and an analysis of the distribution of impulse purchasers' demographic characteristics (age and shoppers' company). SPSS was used to analyze the observed data at a national retail supermarket chain. The logistic regression model was developed in order to identify the explanatory power of the variables. Categorical principal component analysis was employed to analyze the distribution of the variables. Empirical findings indicated that “impulsive decision” has a stronger intensity on “purchase” than “gender” does. Impulsive customers are split into three age groups and two company categories. These results could be used to design marketing strategies in order to increase sales. However, a few limitations occurred during the study such as: observation timing, unicity of location and observers' subjectivity.
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