A metaphor is normally deployed for specific rhetorical and aesthetic functions. However, in the commercial context, metaphor usage displays specific communicative functions as exhibited in the English business texts we sampled for this study. We examine the translation of business metaphor from English into Arabic with a special focus on the game/sports source domain. The authors collected a sample of metaphors from business articles which appear on the BBC, CNN, and Project Syndicate online websites. We use the collected business metaphors to determine the contextual functions as well as the significance and roles each metaphor plays in its context. We adopt the cognitive approach to metaphor analysis in order to identify the level of conceptual systems in the source and target metaphorical references. We have found out that the generic metaphorical instances are translated using the formal translation method while the more business context specific metaphors are simplified, paraphrased, or explicated.
This study deals with the translation into English of nine cryptic security Arabic terms Palestinian prisoners
have nomenclatured in response to the life conditions in Israeli prisons. These terms were collected from prison literature and
through interviews with five newly-freed Palestinian prisoners who served long terms in Israeli jails. The terms’ functions are
pragmatically explicated, and suitable translations, capturing their pragmatic imports, are offered. The study found that these
terms have drifted from their original semantic usages and acquired new functions prompted by Palestinian prisoners’ needs for
self- and mate-security concerns. In such cases of highly contextualized language usages, the translation options range from those
capturing the form and/or function to those capturing the communicative sense independently.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.