This article discusses the analysis of customer loyalty using three data mining methods: C4.5,Naive Bayes, and Nearest Neighbor Algorithms and real-world empirical data. The data contain ten attributes related to the customer loyalty and are obtained from a national multimedia company in Indonesia. The dataset contains 2269 records. The study also evaluates the effects of the size of the training data to the accuracy of the classification. The results suggest that C4.5 algorithm produces highest classification accuracy at the order of 81% followed by the methods of Naive Bayes 76% and Nearest Neighbor 55%. In addition, the numerical evaluation also suggests that the proportion of 80% is optimal for the training set.
The permutation flow shop scheduling problem (PFSP) is a renowned problem in the scheduling research community. It is an NP-hard combinatorial optimization problem that has useful real-world applications. In this problem, finding a useful algorithm to handle the massive amounts of jobs required to retrieve an actionable permutation order in a reasonable amount of time is important. The recently developed crow search algorithm (CSA) is a novel swarm-based metaheuristic algorithm originally proposed to solve mathematical optimization problems. In this paper, a hybrid CSA (HCSA) is proposed to minimize the makespans of PFSPs. First, to make the CSA suitable for solving the PFSP, the smallest position value rule is applied to convert continuous numbers into job sequences. Then, the HCSA uses a Nawaz–Enscore–Ham (NEH) technique to create a population with the required levels of quality and diversity. We apply a local search to enhance the quality of the solutions and avoid premature convergence; simulated annealing enhances the local search of a method based on a variable neighborhood search. Computational tests are used to evaluate the algorithm using PFSP benchmarks with job sizes between 20 and 500. The tests indicate that the performance of the proposed HCSA is significantly superior to that of other algorithms.
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