Banking sector offers excellent service to customers in order to sustain in the competitive business environment. Customer satisfaction that leads to customer loyalty is the backbone of any bank. Hence, an empirical study was conducted with main focus on the various dimensions of service quality (SERVQUAL) of a Scheduled Bank that ultimately leads to customer loyalty. Data was collected through a survey research from 250 customers of five district bank branches, 50 from each branch in Tamil Nadu, India. From the findings of the research, it's vivid that the customers are satisfied with the reliability, responsiveness and tangibility dimensions of SERVQUAL rendered by the staff members of the Scheduled Bank. The empathy and assurance dimensions of SERVQUAL need more improvement to enhance customer satisfaction which in turn would pave way for customer loyalty.Reference to this paper should be made as follows: Vasumathi, A. and Subashini, R. (2015) 'The influence of SERVQUAL dimensions on customer loyalty in banking sector, India -an empirical study', Int.
The disposition effect is the tendency of investors to sell stocks early when the price increases and hold stocks longer when this price decreases. As a consequence, investors may lose opportunities to gain greater profits from a stock winner whose price continues to rise; in contrast, they can suffer greater loss when the stocks continue to decline. The disposition effect is a phenomenon widely studied in behavioral finance. There are two main competing theories attempting to explain this phenomenon: the prospect theory and the regret theory. Although both theories give a fairly comprehensive explanation, they fail to take into account the motivation of investors in making investment decisions. This paper seeks to make a critical review of both of the main theories as well as provide a new explanation related to the motivation of investors from the perspective of the regulatory-focus theory. Regulatory-focus theory explains that individuals can be categorized into two groups, i.e. the prevention group and the promotion group. Regulatory-focus theory adds a more specific explanation that the disposition effect is more likely to occur in the prevention rather than the promotion group. The explanation of the disposition effect based on regulatory-focus -is a novelty in this paper.
Work life imbalance is a common issue faced by every working woman in any organisation with varied demographic profile such as educational level, job position, income and experience. Each working woman faces many challenges and juggles between the responsibilities for bringing a balance between work and family. By considering the work life balance issues faced by women employees in the world, the comparative study was conducted to find the work life balance of women labours in tannery industry in two districts of Tamil Nadu. The well-structured questionnaire distributed to 50 women labours in each region. The findings obtained from the data analysis by using statistical techniques such as correlation analysis, Chi-square test and ANOVA. Interested findings obtained from the constructs analysis of the marital status and conflicts faced by them in the work and family life.
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