An integral attribute of a modern company in addition to a corporate website is a knowledge base. Knowledge bases allow significant reduction of operating expenses associated both with core and non-core activities of the company. This study aims at showing the potential for knowledge bases to be used as an IT tool for improvement of company efficiency and competitive advantage. Knowledge bases are considered to be used both for internal and external communication. There is also a focus on the approach to knowledge base design, in particular to data retrieval and customization.
The article provides an answer to the frequently asked question about what to teach students so that they can easily enter the area of web development and become sought-after specialists in the modern IT industry upon graduation. We completed a review of publications and scientific discussions on this subject, performed an analysis of the relevant professional standards as well as the transformation dynamics of the requirements set out by employers for web developers. In addition, the paper examines the demand for designing educational programs. We interviewed representatives of professional communities and university graduates to understand the challenges which former students face while seeking employment in the field of web development and design. Six main skill groups of a modern successful specialist have been identified. They include basic web development skills, web programming skills, web design skills, development skills and development management skills, web resource promotion skills, universal skills. For each group, we identified the main skills and tools which are advisable to be studied as part of the educational program. It has been discovered that training should be based on using skill-oriented educational technologies since solving specific practical problems will enable each student to form their own future workspace. We also created a model of a graduate who aspires to work in the field of web development.
The Internet has become an independent global electronic environment for economic activity, which for many companies has come to the forefront, not only complementing but also replacing the business methods used for decades. Almost any company, linking its activities to the Internet, develops and maintains its representation in the form of a corporate portal or website. Sites become more functional, more beautiful and informative over time, but many managers forget or do not pay due attention to such an important element of the site as feedback from external and internal contractors. This article presents the effectiveness of using feedback on specific examples in a simple and straightforward way, and gives an overview of the different forms of organisation of such communication, with an indication of possible tools for their implementation.
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