Ðèòåéë, áóäó÷è îäíîé èç êðóïíåéøèõ îòðàñëåé íåñûðüåâîãî ñåêòîðà ýêîíîìèêè, îêàçûâàåò ñóùåñòâåííîå âëèÿíèå íà îáùåýêîíîìè÷åñêèå ïðîöåññû.  ýòîé îòðàñëè àêòèâíî ðåàëèçóåòñÿ ïîäõîä, ïðåäïîëàãàþùèé ïàðàëëåëüíîå èñïîëüçîâàíèå ôèçè÷åñêèõ è öèôðîâûõ êàíàëîâ, à òàêaeå ñîâðåìåííûõ ìåòîäèê ïðîäàae.  äàííîé ñâÿçè öåëü èññëåäîâàíèÿ ñîñòàâëÿþò àíàëèç ðàçâèòèÿ îòðàñëè â óñëîâèÿõ öèôðîâèçàöèè è ðàçðàáîòêà àëãîðèòìè÷åñêîé ìîäåëè îðãàíèçàöèè ôîðâàðäíûõ ïðîäàae. Ìåòîäîëîãè÷åñêóþ áàçó ðàáîòû ñîñòàâëÿþò òðóäû îòå÷åñòâåííûõ è çàðóáåaeíûõ ó÷åíûõ. Èññëåäîâàíèå îñíîâûâàåòñÿ íà îáùåíàó÷íûõ è ñïåöèàëüíûõ ìåòîäàõ, â ÷èñëî êîòîðûõ âîøëè íàáëþäåíèå, îáîáùåíèå, ñèíòåç, àíàëèç, ãðàôè÷åñêèå è òàáëè÷íûå ïðåäñòàâëåíèÿ.  ðåçóëüòàòå óñòàíîâëåíî, ÷òî ñîâðåìåííûé ìèðîâîé è îòå÷åñòâåííûé ðèòåéë ïî îáîáùåííûì ïîêàçàòåëÿì äåìîíñòðèðóåò ñòàáèëüíûé ïîäúåì.  ñåãìåíòå èíòåðíåò-òîðãîâëè íàáëþäàåòñÿ îïåðåaeàþùèé ðîñò ïðîäàae, â òîì ÷èñëå â ñåêòîðå âûñîêîòåõíîëîãè÷íûõ ïðîäóêòîâ. Îäíèì èç ïåðåäîâûõ èíñòðóìåíòîâ ðèòåéëà High-Tech-ïðîäóêòîâ ÿâëÿþòñÿ ôîðâàðäíûå ïðîäàaeè.  ïðîöåññå èññëåäîâàíèÿ ðàçðàáîòàíà àëãîðèòìè÷åñêàÿ ìîäåëü îðãàíèçàöèè ïðîäàae íà ñðî÷íîì ïîòðåáèòåëüñêîì ðûíêå, êîòîðàÿ ïîçâîëÿåò ôîðìàëèçîâàòü ïðîöåññ ïðîäàae è ñòðóêòóðèðîâàòü îðãàíèçàöèîííóþ ðàáîòó ðèòåéëà. Ïðàêòè÷åñêàÿ ðåàëèçàöèÿ äàííîé ìîäåëè ïðåäïîëàãàåò ïðîöåäóðíóþ öèêëè÷íîñòü-ïðîäàaeàì òîâàðîâ àêòóàëüíîé íîìåíêëàòóðíîé ëèíåéêè äîëaeíû ñîïóòñòâîâàòü íåïðåðûâíûé ìîíèòîðèíã ïîòðåáèòåëüñêèõ ïðåäïî÷òåíèé è ïîòðåáíîñòåé, ðàçðàáîòêà è ïîäãîòîâêà ê âûïóñêó íîâîé ïðîäóêöèè. Íàó÷íàÿ íîâèçíà ìàòåðèàëîâ èññëåäîâàíèÿ çàêëþ÷àåòñÿ â ðàçðàáîòêå ôóíêöèîíàëüíîé ìîäåëè ôîðâàðäíûõ ïðîäàae, êîòîðàÿ ìîaeåò áûòü èñïîëüçîâàíà â òåîðèè è ïðàêòèêå ðèòåéëà.  äàëüíåéøèõ èññëåäîâàíèÿõ ïðåäïîëàãàåòñÿ óãëóáëåííî èçó÷èòü âîïðîñû îðãàíèçàöèè äåÿòåëüíîñòè íà ñðî÷íîì ðûíêå è ôîðâàðäíûõ ïðîäàae. Êëþ÷åâûå ñëîâà: ðàçâèòèå îòðàñëè ðèòåéëà, èíòåðíåò-òîðãîâëÿ, ôîðìèðîâàíèå ñðî÷íîãî ðûíêà, ìîäåëü îðãàíèçàöèè ïðîäàae, ïîòðåáèòåëüñêèå âûñîêîòåõíîëîãè÷íûå òîâàðû. Îñíîâíûå ïîëîaeåíèÿ: ïðîàíàëèçèðîâàíû òåíäåíöèè ðàçâèòèÿ ñîâðåìåííîãî ðèòåéëà âûñîêîòåõíîëîãè÷íûõ ïîòðåáèòåëüñêèõ òîâàðîâ, âûÿâëåíû ðîñò ïîïóëÿðíîñòè ýëåêòðîííîé êîììåðöèè è îïåðåaeàþùèé ïðîãðåññ èíòåðíåò-òîðãîâëè â îòðàñëè; èññëåäîâàíû îñîáåííîñòè îðãàíèçàöèè ôîðâàðäíûõ ïðîäàae âûñîêîòåõíîëîãè÷íûõ ïîòðåáèòåëüñêèõ òîâàðîâ â óñëîâèÿõ öèôðîâèçàöèè; ðàçðàáîòàíà àëãîðèòìè÷åñêàÿ ìîäåëü îðãàíèçàöèè ïðîäàae íà ñðî÷íîì ïîòðåáèòåëüñêîì ðûíêå, êîòîðàÿ ïîçâîëÿåò ôîðìàëèçîâàòü ïðîöåññ ïðîäàae è ñòðóêòóðèðîâàòü îðãàíèçàöèîííóþ ðàáîòó îïåðàòîðà îòðàñëè ðèòåéëà.
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