Households are full participants in economic relations. Their role is determined primarily by the financial potential, using which, households are able to provide consumption and capital accumulation. There are various approaches to the issue of the content of the concept of "financial potential". The issue of increasing the financial potential of households is no less urgent. The foregoing determines the relevance of the stated research. Its results are presented to the readers in this work. The article is devoted to the substantiation of increasing the financial potential of the household through the use of corporate insurance in practice, primarily in terms of voluntary health insurance. The materials of the article can be useful to companies for the development of social policy. Interest should be sparked by the value of corporate insurance, not only for the company and its employees, but for the economy as a whole.
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