The purpose of this research is to see the potential for crowdfunding in financing SMEs and startup businesses during the Corona Virus Pandemic (Covid19) in Indonesia in the context of Sustainable Development Goals as a Business Innovation. The questionnaire was taken to SME owners who have seen crowdfunding domiciled in Indonesia, to see the effect of crowdfunding perceptions, social norms, regulations, entrepreneurship and technology, and the market on crowdfunding supported capital. Four variables (social norms, regulation, employers, and technology) studied showed a positive and significant effect, except for the perception of crowdfunding variable which showed a weak and insignificant effect. The limitation of this research was carried out in Indonesia during the Covid 19 period with a policy of social distancing and working from home.
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