The aim of the article is to study the interaction between the rental market and the real estate market. They are considered by researchers as separate components of the real estate market in the urban development of Kharkiv. The relevance of the study is to determine the return on investment in real estate. The authors set the capitalization rate for different segments of the real estate market, namely – studya, one-bedroom, three-bedroom apartments. My research is of great importance for the prospects of modern urban economy. The question of the dependence of the rent on the cost of housing and the attractiveness of certain segments of the housing market is determined. An analysis of the cost of rent and sale for each segment and depending on the location. Factors that significantly affect the cost of sales and rent have been studied. Conclusions are made about the sustainable development of the real estate market in the city of Kharkiv and promising areas of investment. A study of the residential real estate rental market in Kharkiv was conducted. Data were collected on rental rates as of February 1, 2022 in all districts of Kharkiv. A study of the market of purchase and sale of residential real estate in Kharkov. The collection of real estate value data as of February 1, 2022 was collected in all districts of Kharkiv. Statistics on average prices in different market segments and are presented in a visual form in the table. The capitalization rate is calculated for hotels, one-room, two-room, three-room apartments. It is determined that the capitalization rate for hotels located in rural areas. Zhukovsky, Gagarin, Odesa, Oleksiyivka is about 23%. Thus, certain facilities are the most attractive for investment in the city of Kharkiv. As a result of the market research conducted by the authors, the interaction in the real estate rental and purchase and sale market within the development of Kharkiv's municipal economy was analyzed. Development trends and directions of perspective investment in each segment of residential real estate and depending on the location are determined.
The article systematizes scientific approaches to defining the concept of managing the financial stability of the enterprise. Literary sources related to the study of financial stability management of the enterprise are analyzed. The tasks which should be solved by process of management of financial stability of the enterprise are formulated. On the basis of the analysis the purpose and tasks of management of financial stability of the enterprise are defined, the basic of which can be defined as revealing of the reasons and the basic factors of maintenance of financial stability, purposeful search of receptions and methods of management of financial stability. The characteristic of financial stability management as one of the most important tasks of financial management of enterprises in modern economic conditions is given. It is proved that increasing the efficiency of the enterprise depends on the validity, timeliness and appropriateness of management decisions in this area. The expediency of application of the system approach to management of financial stability as the approach allowing to consider influence of internal and external factors on a condition of finances of the enterprise is substantiated. The problems of financial problems faced by machine-building enterprises are described. It is proved that in their economic essence these problems are largely identical and therefore their solution is possible with the use of universal tools and standard measures that form a sequence of managing the financial stability of the enterprise. The most important element of this sequence is the assessment of financial stability of the enterprise, which is based on the calculation of absolute and relative indicators that determine the profit and loss of the enterprise, changes in the structure of its assets and liabilities, and settlements with debtors and creditors. It is substantiated that in the long run financial stability can be characterized by indicators of changes in the market value of the enterprise, such as return on net assets and equity, economic growth of the enterprise, weighted average cost of capital and its structure, and market value of the enterprise. In the medium term, tactical financial stability is characterized by indicators of financial independence, maneuverability, business activity, return on sales, assets and net assets.
The purpose of the article is to conduct a study of the rental market as a separate segment of the real estate market in urban development. A study of the rental market in Kharkiv was conducted. The relevance of the study is to determine the prospects for the development of modern urban economy, taking into account the development of the rental market. The question of the dependence of the rent on the cost of housing and the profitability of certain segments of the housing market is determined. An improved classification of different segments of housing in the modern city is given. An analysis of the cost of rent for each segment and depending on the location. Factors that significantly affect the cost of rent have been studied. Conclusions are made about the future development of the rental market in the municipal economy. In urban planning and urban planning it is extremely important to take into account the prospects and development of such a market segment as the rental market of residential real estate. The relevance of the study is to determine the prospects for the development of modern urban economy, taking into account the development of the rental market. The residential real estate rental market is a very important component for the development of the city in Kharkiv. The issue of researching the apartment rental market is relevant and will be deeply analyzed in the future. To achieve this goal, the following tasks are set in the work: Analyze the rental market. Develop an improved classification of segmentation in the residential real estate market. Conduct research on the factors that affect the cost of rent. Develop a GIS model of the impact of rental costs depending on the area of the city. Build a detailed table of the dependence of the cost of rent on the location. Investigate the interaction in the real estate rental market and sales within urban development. The rental price is influenced by the following factors: - trends of growth or decline of the general state of the real estate market as a whole; - seasonality; - the distance of the district from the city center; - the presence of a transport interchange; - ecology, in the area where the object is located; - developed infrastructure; - level of housing comfort; - the duration of the lease; - number of rooms; - the presence of repairs; - type and condition of the building in which the dwelling is located. The article examines the rental housing market. Defined rental rates: minimum, average and maximum cost. Charts of dependence of cost of rent on a segment and a location are constructed. The housing market is developing despite the unstable economic situation, the devaluation of the hryvnia and declining incomes. The cost of renting an apartment depends on the location, condition of the house, transport infrastructure and the condition of the real estate. The hotel rental market is developing very actively. In Kharkov, in most cases, buy small apartments and hotels for investment (income from further rent). With the help of GOOGLE MAP, a map of the dependence of the average cost of renting hotels and 1-bedroom, 2-bedroom, 3-bedroom apartments on the location in the areas of Kharkiv was developed.
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