Recent information released through the mass media related to contamination of imported milk powder with hazardous components has made a considerable effect on the preference of milk powder brands among the consumers in Sri Lanka. This study was focused to investigate: (1) the factors influencing consumer brand preference for local and imported milk powder brands, (2) whether these identified factors have significant influences on consumer preference in milk powder brands. A questionnaire survey was conducted by means of face to face interview to gather primary data from a sample of 250 respondents covering five Divisional Secretariats in Kegalle District. Data were analyzed by using confirmatory factor analysis in AMOS in SPSS. The study shows that trust on the brand, product factors and brand loyalty are the main factors that significant and highly influence consumer brand preference for a particular milk powder brand. Findings of this study are important to milk brand producers, investors, policymakers, marketers, relevant enterprises and government to implement necessary product improvements and quality enhancement in the milk powder industry.
Consumer willingness to pay is a dynamic phenomenon that depends heavily on consumers’ perceptions and attitudes. Organic rice purchasing behavior has been increased in recent years due to the perception that such products are safer, healthier and more environmentally friendly than conventionally produced alternatives. This study was focused to examine: consumers’ willingness to pay for organic rice, consumers’ perceptions on willingness to pay organic rice, and effect of socio demographic characteristics on willingness to pay for organic rice in Sri Lanka. A questionnaire survey was conducted with 100 consumers selected by multi-stage sampling technique in Kurunegala district which is highly vulnerable for agro chemical based diseases in Sri Lanka. Data analysis was done by using Contingent Valuation Method and Ordered Probit Regression analysis. The study found that 100 percent of consumers have selected organic rice at the same bid price and 96 percent of consumers agreed to pay an additional payment on organic rice. Monthly income, education level, and positive perceptions on organic rice increase willingness to pay for organic rice and price premiums. Consumers who perceive to have low residues of pesticide, higher nutrient and higher quality of organic rice than non-organic rice hold a probability of paying high premium. Consumers’ main motivation for buying organic rice is the health concern. Policy makers can identify the range of price increase of such organic rice without damaging the existing demand for organic rice and it is a timely need to introduce new marketing strategies to expand the market segment in organic rice in Sri Lanka.
Many studies have shown that person-organization value fit effect on employee commitment, job satisfaction, involvement, communication, cooperation, and profit
Purpose : Food consumption patterns are changing as a result of prevailing health and environmental issues. Organic foods are generally believed as safer to consume, nutritious, and environmentally sound production. The main purpose of this study was to recognize how the revealed information on organic food labels and perceived organic knowledge influence attitudes and trust toward organic food purchase intention and how subjective norm drives toward organic food purchase intention among urban consumers in Sri Lanka. Research Method : Primary data were collected through a questionnaire survey by means of face-to-face interview from a sample of 300 consumers covering five Divisional Secretariats in Colombo district. Divisional Secretariats were selected randomly. Data were analyzed by using Structural Equation Modeling and AMOS in SPSS. Findings : The results revealed that consumer attitude is the main attribute that influences organic foods purchase intention. Further, results elaborate consumers more concern on the health attributes of the organic foods. Consumers also have low trust on organic food producing companies, farmers, vendors, organic labels and certifiers. The study indicates that organic label does not have a clear profile to consumers. Thus they do not believe organic labeling provides correct and sufficient information. The results show that respondents have low knowledge on organic foods. Research Limitations : Data were gathered only from Colombo district of Sri Lanka. Therefore, future studies should be focused even on other urban areas of the country in order to capture general behavior of consumers on organic food purchase intention. Originality/ Value : Findings of this study are important to policy makers, organic producers, vendors, marketers, certifiers and research institutions to implement better strategies to develop a positive attitude and trust towards organic food in order to promote organic food consumption in Sri Lanka.
Organizational commitment refers to the individual's thoughts to stay in the organization and work effectively and positively for the organization. Organization commitment of employees is a key factor that contributes to the achievements of organizational goals. Final performance of an organization depends on the levels of commitment of its workers. This research focused to investigate the factors that influence on organizational commitment of employees in the plantation sector organizations of Sri Lanka. Affective commitment and normative commitment are the main two dependent variables for this study. A structured questionnaire survey was carried out to gather primary data from randomly selected 275 employees covering six organizations of the Tea, Rubber and Coconut sectors. Organizations were selected randomly. Data were analysed by using Confirmatory Factor Analysis (CFA) in AMOS in SPSS 21 version. The findings revealed that the nature of work, interpersonal relationship and work environment are the significant and positive factors that enhance affective commitment (p<0.001). Nature of work, work environment, and relationship between management and employees are the most significant and positive factors that enhance normative commitment (p<0.001) and pay and allowances significant at 0.01 probability on normative commitment. These findings will be helpful for all levels of managers, owners and policy makers to identify the main attributes that should be implemented in the organizations to enhance employee commitment.
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