The work is an evaluation of consumerism activities in Nigeria with specific interest in the food and drink industries. It considered the growth and challenges to consumerism, the impact of the non-active nature of consumerism on the health and environmental standard of the country. Data generated based on the use of sets questionnaire were analyzed using analysis of variance statistical tool. Findings include that the inactive nature of consumerism in Nigeria contributes significantly to the exploitative attitude of manufacturers, explicitly through high price of products and implicitly by the debasement of the environment through improper management of residues (waste), resulting to poor health and environmental standard. Solution among others is that firms by suasion should be encouraged to adopt marketing concept philosophies, principles, policies and strategies for the maximization of corporate goal, consumer welfare (satisfaction) and macro economic development of the society.
Even well designed, defect-free products can fail if they do not fit consumers' perceptions of high quality or if appropriate follow-up service is unavailable. Poor however is that some products that command high customer favourable perception with high turnover do not always turn out to be profitable. The objective of the study, therefore, is to ascertain the impact of after-sales services on consumers' perception of quality and corporate turnover and profitability. One hundred and twenty (120) consumer and vendor (manufacturers) respondents from each of the major commercial cities of the five (5) states of South East Nigeria were conveniently selected for study. Data generated from the respondents using a set of questionnaire, were analyzed using statistical tools. The results showed, among others, that after-sales services impact positively on consumers' perception of quality loyalty, however little on turnover and corporate profitability. Based on the findings of the study, the research concludes that there is still room for growth in after sales services and customer loyalty management as many marketers and product managers, especially in household appliances market, have not fully grasped and made use of the whole potential of after-sales service and the strategic importance of the management of customer loyalty for corporate profitability given the inputs of after sales services. The research thus, recommends, among others, that firms should ensure that customer service is an integral part of the product offering, to be subjected to the same quality standards as the production process, adopt good pricing strategy and monitor customer behaviour for profit maximization among others.
The Nigeria lease market given the relatively poor per capita income, but willingness among the high economic population to spend and the growth in the oil gas industry as well as road transportation compared to other African nations ought to record higher volume of lease transactions. Contrary to expectations, the lease volume has remained low. It is in doubt if the total lease volume recorded in Nigeria would have generated enough profit to sustain the number of firms that are actively involved in sales-(marketing) of lease services; if these firms were solely involved in lease businesses. The relatively low volume of lease transactions suggests that the market capacities are grossly under utilized. This is evidenced as the work compared the situation in Nigeria with South Africa based on survey research method; with special interest on the marketing principles, strategies and policies for lease service marketing. Results show that the Nigeria lease marketing activities experience inefficiency sequel to poor control of administrative and legal costs, low level of customer services among others. Hence lease sales volume is low. Thus strategies for lease volume enhancement as recommendations are discussed to include: creation of competitive advantage, specialization in lease marketing, customer services flexibility, enhanced funding ability among others.
<em>Efficiency in the blending of the marketing mix elements all things being equal is higher among firms whose operations are based on market segmentation principles. Given this, the study appraised the level of adoption of the principle of market segmentation in the equipment leasing industry of Nigeria as it assessed this industry in relation to the nation’s macro economic development. Data base of the research are questionnaire and oral interviews. Findings are that the volume and value of transactions in the equipment lease industry is small thus lessors are involved in scramble merchandizing rather than in specialized operational fields of equipment leasing, lessors have poor knowledge of the needs and operational environments of the lessees hence adoption rate to changes in the market is poor, among others. This work recommends the recapitalization of the market as a means of strengthening the financial base of lessors for specialized operation as well as introduction of policies that have the capacity of encouraging cross boarder lease transactions in Nigeria. </em>
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