The article examines the consequences of the trade war between the United States and China using the example of Apple and Huawei. Based on the calculation of the integral indicator, technical and economic parameters of the competitiveness of the products of these organizations were obtained. It was concluded that large-scale forms of competitive struggle are acquiring the character of a trade war, increasingly restraining the opponent with the help of the non-price factor of competition. In these conditions, the question of the prospects for further improving the marketing policy of Huawei is relevant.

Subject. Trade relations between the United States and China on the example of Apple and Huawei. Topic. The competitiveness of Apple and Huawei products. Purpose. Calculate the integral indicator by means of technical and economic parameters of the competitiveness of products of these organizations. Methodology. Methods of logical and comparative analysis of the turnover of Apple and Huawei companies. Results. Large-scale forms of competition acquire the character of a trade war, which increasingly restrains the opponent with the help of the non-price factor of competition. Application area. The trade balance between China and the United States by means of sales of Apple and Huawei products. Conclusions. The article examines the consequences of the trade war between the United States and China on the example of the companies «Apple» and «Huawei». Based on the calculation of the integral indicator, the technical and economic parameters of the competitiveness of the products of these organizations were obtained. It was concluded that large-scale forms of competition acquire the character of a trade war, which increasingly restrains the opponent with the help of the non-price factor of competition. Key words: trade war, competitive advantage, trade balance between China and the USA, global smartphone market, integral indicator of competitiveness