AnotacijaStraipsnyje atskleidžiama santykių rinkodaros koncepcijos esmė ir pagrindinės santykių rinkodaros dimensijos: pasitikėjimas, įsipareigojimas, abipusė priklausomybė, tarpusavio sąveika, bendradarbiavimas, galia, komunikacija, pasitenkinimas, vertė, teisingumas ir empatija. Sudarytas vartotojų ir asmens sveikatos priežiūros įstaigų tarpusavio santykių palaikymo teorinis modelis, kuriame konstatuojama, kad tiesioginę įtaką vartotojų lojalumui asmens sveikatos priežiūros rinkoje turi pasitikėjimas, įsipareigojimas ir pasitenkinimas. Santykių rinkodaros principai -tarpusavio sąveika ir galia -asmens sveikatos priežiūros rinkoje tik iš dalies lemia vartotojų lojalumą. PAGRINDINIAI ŽODŽIAI: santykių rinkodara, santykių rinkodaros dimensijos. AbstractThe article reveals the essence of the concept of relationship marketing and relationship marketing major dimensions: trust, commitment, mutual dependence, reciprocity, cooperation, power, communication, satisfaction, value, fairness and empathy. Composed relationships between consumers and health care institutions support theoretical model which states that a direct effect on customer loyalty in individual health care market has confidence, commitment and satisfaction. Relationship marketing principles -interoperability and power -in personal care market only partially determines the consumer loyalty. KEY WORDS: relationship marketing, relationship marketing dimensions. DOI: http://dx.doi.org/10.15181/tbb.v69i1.1051 ĮvadasAsmens sveikatos priežiūros paslaugų brangimas, finansavimo trūkumas, iš-teklių taupymo būtinumas, spartus pacientų norų ir poreikių augimas, nuolat stiprėjanti konkurencija verčia asmens sveikatos priežiūros įstaigų vadovus mąstyti, kaip mažiausiomis sąnaudomis išlikti konkurencingiems rinkoje, neprarasti gero įstaigos įvaizdžio ir geriausiai patenkinti esamų bei potencialių vartotojų lūkesčius. Vienas iš būdų tai padaryti -įvertinti, kaip efektyviai įstaigose taikoma santykių rinkodara, kurios esmė -ilgalaikių santykių su vartotojais kūrimas ir palaikymas. Siekiant vartotojų lojalumo ir pranašumo, visi įstaigos darbuotojai turi puikiai iš-manyti kokybines santykių dimensijas -pagrindinius santykių palaikymo ypatumus. Asmens sveikatos priežiūros įstaigų santykiai su vartotojais turi būti pagrįsti absoliučiai visų įstaigos darbuotojų santykių rinkodaros dimensijų laikymusi, kas leistų juos kilstelėti į kokybiškai aukštesnį lygmenį ir sustiprinti rinkos dalyvių -asmens sveikatos priežiūros įstaigos ir vartotojo -tarpusavio ryšį. Abipusiai naudingų ilgalaikių santykių su vartotojais ir verslo klientais palaikymas turėtų tapti
The article reveals the essence of relationship marketing concepts and expression in Klaipeda health care institutions. Investigated the following main relationship marketing dimensions: trust, commitment, interdependence, reciprocity, cooperation, power, communication, satisfaction, value, justice and empathy. It is stated that the direct impact on consumer loyalty in health care market has the confidence, commitment and satisfaction. Relationship marketing principles-mutual interaction and power-in health care market only partially causes consumers loyalty.
Introduction. The regional vascular centers (RVC) network was created throughout Russia to manage cardiovascular diseases. On the basis of N.V. Sklifosovsky Research Institute for Emergency Medicine in Moscow, a center was created, which received the status of the head RVC. A comprehensive analysis of its work has not yet been carried out.Aim of study. To assess the main performance indicators and development directions of the head RVC based on the analysis of data for 2012–2019.Results. Analysis of the data obtained showed that by 2019 the flow of patient admissions increased 2.3-fold. At the same time, the use of the hospital bed fund does not exceed 100%, and the use of the intensive care bed fund has increased to 123%. A significant proportion of patients come with not field-specific diagnosis. The mortality, which is the main indicator of the quality of treatment in patients treated at the RVC, remained within 2.33–3%, which turned out to be 3 times lower in similar patients treated in other departments of the Institute.Discussion. Against the background of a constant increase in the number of hospitalizations, resusci-tation provision turned out to be insufficient when the number of hospital beds corre-sponded to the flow of admissions. The general lack of intensive care beds in the center and the lack of specialized intensive care for the department of vascular surgery forces the use of other intensive care units of the Institute. The admission of patients with other (not specific for RVC) diagnosis to the vascular center reduces the volume of highly specialized care for specialized patients.Conclusion. The analysis of the performance indicators of the head regional vascular center on the basis of N.V. Sklifosovsky Research Institute for Emergency Medicine, identified the need to expand the resuscitation bed fund in the existing departments of the center and organize specialized resuscitation for patients of the vascular surgery department. Also, the lack of intensive care beds is aggravated by a large flow of non-core admissions. Their reduction with the existing structure will provide significant savings in resources and will increase the number of treated profile patients and improve the quality of highly specialized care.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.