The analysis of the dairy animals breeding annual valuation results allowed to identify the main directions of selection and breeding work and the main breeds improving trends of cattle in the southern Federal district of the Russian Federation. The growth of productive characteristics and safety of livestock in pedigree reproducers and breeding studs was noted. The rates of changes in genetic and parametric characteristics of breeds over a nine-year period are shown. The study of breeds based on a complex of economically useful features allowed to conclude that the breed diversity in dairy cattle breeding in Russia is currently a competitive advantage of the industry.
Issues on dairy producers’ motivation are not very obvious at the first sight. The main argument for economic activity is profit. Apparent, a large number of "pitfalls", which are subsequently found in the process of doing business, sometimes lead to a halt in the production process. Periods of change of accents in agricultural business that are typical both for the economic branch as a whole, and specifically for the dairy industry, are considered in this paper. It is worth noting that the quality and quantity of specialized information is the basis of any business. This paper considers aspects of the impact of created, destroyed or modified information modules in the field of economic management in general and the impact of information blocks on the dairy industry. The socio-engineering scheme of data collection, planned for use in the automated system of selection of cattle breeds, depending on the ecological and geographical conditions of the breeding region, is proposed in this work. Algorithm of information processes of the designated system with methods of social engineering is formed. This algorithm is designed to collect data on specific and time-stable features of different cattle breeds.
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