전자상거래시 고객유지를 위한 언터넷 쇼핑몰 운영 방안에 관한 연구

Abstract

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls. ABSTRACT * 대표저자, 전라남도 농업기술원 식품연구소 연구사